Finding the Right Digital Marketing Agency
SEO, PPC, social media, video production, email, influencers...the list of potential digital marketing strategies you could pursue grows every day. For most businesses, knowing which channel to choose and how to effectively define and target the right audience is a difficult task; even worse, when you focus too much of your time on marketing your business, you’re drawn away from other areas that require your attention. To complicate matters further, new trends and best practices sprout up seemingly every day, leaving business owners and solo entrepreneurs trailing behind.
The easiest decision for most is to hire a digital marketing agency to provide guidance and lead the way, but that presents a problem with an even more tricky solution: how do you choose the right digital marketing company to partner with your business?
Do you look for someone with the right qualifications? Do you look for a flashy name and a cool website? Do you look for the right culture fit? Are you looking for a long-term digital marketing partner or help on a one-time project? What kind of budget do you have to spend?
All these questions and more need to be considered when choosing the right digital marketing firm, and to make matters worse, the amount of new agencies grows everyday. How can you sift through the hundreds of digital marketing agencies in NYC to find the best fit for you? Marketplaces like UpCity are a great place to start; we’ve researched and compared more than 85 of the top digital marketing providers in New York City to help make your choice easier.
We surveyed the NYC digital marketing providers on our Marketplace and compiled some helpful statistics to guide you as you begin your research.
Budget
One of the first things you’ll need to consider when choosing a digital marketing agency is your budget. Do you have the funds to invest multiple thousands of dollars each month for ongoing digital marketing services or are you looking for a lower-cost option? Are you interested in finding a digital marketing partner for a long-term engagement or are you in the market for a partner for a single project?
According to the New York City digital marketing agencies listed on our Marketplace, the most common budget range for monthly work is between $1,000 and $2,000, while project-based work varies wildly. Longer-term, retainer-based engagements tend to yield better results, as it’s usually cheaper and allows the digital marketing firm you choose to get to know your business.
Service Offerings
Hiring a dedicated digital marketing company and outsourcing your business’s marketing efforts isn’t an easy decision. You want a partner that’s not only trustworthy but also capable. If you need digital marketing services in New York City, you can rest easy knowing you’re in the hands of multidisciplinary teams that can handle whatever challenge arises.
Digital marketing is a constantly evolving field, so it’s essential that the agency you choose can adapt to your changing needs. Of the NYC digital marketing agencies on our Marketplace, 61% offer other services besides general digital marketing consulting. 49% offer web design services, 58% offer search engine optimization (SEO), 51% offer pay-per-click services (PPC), and 56% offer social media services!
Finding the Right Fit
Crafting the right digital marketing campaign requires an understanding of your business and the needs and challenges of your audience. That’s why finding a partner that has experience with businesses like yours is key.
If you’re a larger business, you’re in luck! When surveyed, more than 51% of New York City digital marketing providers on our Marketplace say they prefer to work with larger clients.
For smaller, more local businesses, don’t worry! NYC has something for you as well. 34% of digital marketing providers in New York City on our Marketplace say they love to work with small businesses.
This information should help you begin your research from a more educated and thought-out perspective. If you’re still unsure about which New York City agency to pick,check out some of our other lists or read our latest digital marketing blog posts.
