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About Us: UpCity Helps Bring Trust and Transparency into the B2B World.

Did You Know? named UpCity one of the Best Workplaces for 2021!

UpCity Creates and Empowers Successful Relationships Between Businesses and Service Providers.

But what does that mean?

UpCity is a resource that helps connect businesses to service providers they can trust. With more than 50,000 listed providers—from marketing agencies to accounting firms to HR consultants, and many more—1.5 million businesses (and counting) have visited UpCity to identify the best partner for their needs. Our mission is to facilitate successful relationships, so we created our data-driven Recommendability Rating to help guide us in ranking and recommending the top service providers in each local market and nationally.

For businesses seeking services, the transparency and trust we provide through reviews and data-driven insights help dramatically improve the B2B partner selection and purchase experience. Since our Recommendability Rating measures a variety of quality signals, businesses seeking services also have all the information they need to be confident in their choice

UpCity was founded in 2009 with the goal of helping businesses navigate the rapidly changing world of digital marketing. As the number of marketing service providers grew, so did the challenges for businesses searching for information they could trust to drive their decisions. We launched a core resource in 2017 to empower successful relationships between businesses and marketing service providers by providing transparent, trustworthy information.

What We Don't Do

UpCity doesn’t just take any review we receive. Fighting fake reviews is something we take seriously, therefore we have a quality team dedicated to review authentication.

We’re also not pay for play. Many of our provider partners maintain free profiles and have a high Recommendability Rating from UpCity. 

We believe in building long-lasting relationships with our partners and the businesses that come to our site. We don’t just try to bring in the traffic and forget about your experience. 

Our Company Values Drive Everything We Do.

We strive to be worthy of the trust businesses and service providers place in us to serve their best interests.

We exhibit a bias-to-action to serve the needs of our partners first and foremost.

We work closely with our partners to understand their challenges and bring solutions to market.

We are transparent about our processes and services and strive to bring honestly to the market.

Our History

SEO Software

UpCity’s roots are based in SEO technology. We began our journey helping small- and medium-sized businesses streamline their local SEO efforts through a do-it-yourself web application.

Agency Software

UpCity’s Agency Software platform allows agencies to streamline reporting and workflows in order to manage SEO, social, and local listings more efficiently.

Agency Services

To better help and guide our marketing partners, UpCity creates a team dedicated to helping companies navigate the tough marketing landscape with our Agency Services.

The New UpCity

UpCity launches a resource with the mission of connecting businesses and marketing service providers and empowering successful relationships through transparent, trustworthy information and insights.

UpCity Expands

UpCity expands to include additional B2B service providers and categories, including Accounting, IT Services, Back Office Services, Human Resources, and many more.

Our leaders are passionate about changing the way businesses and service providers build relationships. 

Founder and CEO

Dan Olson

Founder and CEO
SVP of Product & Marketing

Heidi Sullivan

SVP of Product & Marketing
SVP, Engineering

Joe Banks

SVP, Engineering
VP, Product & Design

Jen Gadus

VP, Product & Design

UpCity in the Press

Chicago-Born, Chicago-Based

Come meet the UpCity team in person at our downtown offices.

180 North LaSalle Street, Suite 2100

Chicago, IL 60601

P: +1 (312) 445-9615

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