SEO is no longer a “nice-to-have” but has become a business necessity. Learn what you need to consider before hiring an SEO agency.
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As more and more businesses have invested in their online presence, competition for the top spots on Google and other search engines have become increasingly valuable (especially in highly populated cities like New York). How do some companies manage to stay at the top of search engine results pages (SERPs) while others can’t seem to make it past the fourth or fifth page? The answer is simple: SEO.
Search engine optimization (or SEO for short) isn’t magic, but it can certainly seem like it to the untrained eye. Google’s ever-changing ranking algorithm and the evolution of web technologies create new and interesting challenges every day for businesses looking to connect with their audience online. For most businesses, this challenge can seem insurmountable, which is why so many choose to hire an SEO agency to guide their strategy. Unfortunately, the market is cluttered with potential options and finding an honest SEO specialist is frankly harder than it should be.
Luckily for New Yorkers, NYC is one of the top cities for search engine optimization talent in the world. With many of the leading experts in the field calling New York City home, it’s a goldmine of great partners that can help take your business to the next level. Our list of the top SEO providers in New York City contains more than 75 companies that range in size, price point, and personality to help you choose the best fit for your business.
We’ve compiled a number of helpful statistics to guide you as you begin your research into SEO services in New York City.
When surveyed, 44% of the New York City-based SEO providers on our Marketplace said that a typical budget for one of their clients is $2,000 per month or less. Most campaigns take multiple months to begin to see major results, so most (not all) SEO agencies prefer at least 6-month contracts. For comparison, the most common project-based SEO budget in New York City was $5,000 or less, but don’t expect results if you only invest in SEO for the short-term.
If you’re hoping to consolidate your marketing spend, you’re in luck! 51% of SEO providers we surveyed in New York City also offer web design services, 60% also offer pay-per-click (PPC), and 55% also offer social media. SEO agencies in New York City are proud to offer cross-functional services, so you can rest easy knowing that your digital marketing partner is ahead of the curve.
Finding a partner that understands the struggles of businesses like yours is key when it comes to digital marketing. Whether you’re a local mom-and-pop shop, an international corporation, or a fledgling e-Commerce business, New York City is home to an SEO company that focuses on businesses like yours. 71% of the SEO firms surveyed said they work with local SMBs, 84% said they work with small-to-medium-sized e-Commerce businesses, and 68% said they work with large corporations.
Hopefully, these statistics have given you the necessary information you need to decide whether a New York City SEO agency is right for your business. If you’re still unsure, check out some of our other lists. Our team has covered all the bases to ensure your partner selection goes smoothly!