As a digital marketing agency, we can’t think of a more common or recurring question. The irony is that the answer to that question is, well, answering your customers’ questions!
The way we search has evolved. Users ask Google a question and expect the best answer. But if your content is not able to answer your ideal customer's questions will you be found?
Driving traffic starts with improving SEO. This isn't always every marketer’s favorite part of the job, or the one you have time for ( because leadership wants leads yesterday) ; probably best to think of updating SEO as eating your vegetables. The best way to start improving your SEO is to create compelling content that reaches a high intent audience (learn more about creating compelling content here), and nothing could be more compelling or interesting to your audience than the answers to their questions!