GENERATING HIGHER ROI - Whether driving customer acquisition, lead generation, retail sales or consumer awareness, every media recommendation is tethered back to improving business performance.
MEDIA AGNOSTIC, RESULTS FOCUSED - Equally proficient in both traditional and digital media, using results from one to fuel the other.
ACCOUNTABLE AND TRANSPARENT - Offering strategic insights and tactical guidance based upon analytics and key learnings to continually optimize KPIs. Clients enjoy full media and financial transparency.
PEOPLE - Our Generators are skilled at translating business objectives into actionable communication plans, with expertise in research, planning, buying, and analytics. The agency’s principals are actively involved in client business, contributing insights from their many years of experience to ensure the highest level of agency service.
MEDIA - SEM, Mobile, Programmatic, Display, Social, Native, Video/TV/OTT/CTV, OOH, Radio, Print, In-App
• Full service media agency: research, strategy, planning, activation, and analytics
• Founded in 2002
• Independent and privately held
• Headquartered in NYC with staff in Costa Mesa, Denver, and Washington, DC
BUSINESS SECTORS - Generator has guided media investments for clients across many business categories and our experience runs especially deep within these sectors: Health & Wellness, Nonprofits, Consumer Goods, Higher Education, D2C, Financial Services, Beverage Alcohol, Packaged Foods, Pet Food & Care
SYNAPSE: BUSINESS INTELLIGENCE PLATFORM - Our analytics and reporting platform delivers weekly actionable intelligence for efficient and immediate ROI enhancements. Synapse aggregates a variety of real-time data; campaign metrics, in-store and online sales, social media, even outside feeds such as weather APIs. The information is formatted and loaded into our secure data warehouse powered by Amazon RedShift and converted into interactive client dashboards, enabling us to continuously optimize TV and digital activity in flight.
CULTURE - As an independent, mid-size agency, we can move quickly but wisely, embracing a highly collaborative philosophy with clients, agency partners, and each other. Our staff thrives in an environment which promotes an entrepreneurial and collegial spirit. New clients have commented that we appear to enjoy working together, and they’re right.
“Generator provides a wealth of analytics that our organization did not receive with our previous media partner”
“Strong knowledge and partnership; focused on business results, not running media”
“Generator is always responsive, curious, and eager to implement new and innovative ideas”