PPC HUB

Explore PPC Articles

Is your business making the most from its pay-per-click (PPC) marketing campaigns and strategies? This page has everything you need to learn all the PPC fundamentals, the latest standards, and solutions to industry challenges. At UpCity, we provide meaningful statistics and expert advice to help you achieve your PPC objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent PPC blog posts below.

Most Popular PPC Articles

What Is the Difference Between Google Ads and PPC?

Learn more about Google Ads and PPC, discover their differences and similarities, and decide which one to use for your…

10 Types of Google Ads Extensions and How to Use Them

In addition to guest posting on the UpCity blog, Snaptech Marketing is featured as one of the Top Creative Agencies…

How to Snatch Leads from Your Competitors With Targeted Landing Pages

In addition to guest posting on the UpCity blog, Snaptech Marketing is featured as one of the Top Creative Agencies…

PPC Banner Design Best Practices

Banners attract prospects to your landing page, earning you more conversions. Remember these tips when designing B2B banners to increase…

Latest PPC Articles

Smart Bidding Best Practices for Low Volume Accounts

Automation and machine learning in Google Ads is a hot topic these days in the PPC industry. Many digital marketers…
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PPC Campaign Types: How to Find A Mix That Works for Your Business

Learn about the foundational components of PPC campaigns and creating strategies that get the most bang for your buck.
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Responsive Search Ads Are the New Default in Google Ads: What Does This Mean for You?

If you manage pay-per-click (PPC) advertising for your business or your clients, chances are you have experimented with Responsive Search…
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How to Calculate Your PPC Budget: A Guide for Businesses

While content and engagement play significant roles in inbound marketing channels, Pay-Per-Click strategies also play an important role in leading…
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Boosted Posts: Are They Worth It?

Is it worth it to boost posts on Facebook? Or should you leverage Facebook Ad Manager? Discover the difference in…
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Optimizing Lead Generation with Google Ads Lead Forms

Learn more about how Google Ads lead forms could potentially generate high-quality leads for your business today.
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The Ultimate Guide to Google Smart Campaigns

Starting with Google Smart Campaigns is a great way for small businesses to generate traffic through PPC ads. Learn how…
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PPC Banner Design Best Practices

Banners attract prospects to your landing page, earning you more conversions. Remember these tips when designing B2B banners to increase…
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Getting Started With Remarketing

Remarketing can transform your business and generate leads that you may have thought to be lost. Find out how to…
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Microsoft Ads: Get There Before Your Competitors Do

In addition to guest posting on the UpCity blog, CTRL+ALT Digital is featured as one of our Top Advertising Agencies….
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