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Explore PPC Articles

Is your business making the most from its pay-per-click (PPC) marketing campaigns and strategies? This page has everything you need to learn all the PPC fundamentals, the latest standards, and solutions to industry challenges. At UpCity, we provide meaningful statistics and expert advice to help you achieve your PPC objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent PPC blog posts below.

Most Popular PPC Articles

What Is the Difference Between Google Ads and PPC?

Learn more about Google Ads and PPC, discover their differences and similarities, and decide which one to use for your…

10 Types of Google Ads Extensions and How to Use Them

Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs…

How to Snatch Leads from Your Competitors With Targeted Landing Pages

Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs…

PPC Banner Design Best Practices

Banners attract prospects to your landing page, earning you more conversions. Remember these tips when designing B2B banners to increase…

Latest PPC Articles

Paid Search Report: 83% of SMBs say Profits Would Increase with More PPC Campaign Resourcing, Yet Less Than 25% Seek Outside Help

Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs…
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SEO vs PPC: Similarities, differences, and which one should your business focus on?

In today’s digital world, businesses are constantly competing to reach their target audience online. Two of the most popular strategies…
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Is my Amazon PPC working as it should? 10 Tips to put you on the right track

If you’ve sold products on Amazon, you may have experienced the frustration of investing budget into Amazon PPC (Pay-Per-Click) without…
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PPC Experts Reveal Their Best Pay-Per-Click Strategies for Successful Online Advertising

There are few marketing campaigns that consist of just one approach or just one outlet. You have social media, CRM,…
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What is Remarketing in Google Ads?

Discover how effective Google Ad remarketing can be for your business when it comes to your digital marketing strategy.
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What Is the Difference Between Google Ads and PPC?

Learn more about Google Ads and PPC, discover their differences and similarities, and decide which one to use for your…
Read More
10 Types of Google Ads Extensions and How to Use Them

Creating a captivating Google search ad within the characters allotted can be a challenge. It isn’t easy to squeeze keywords,…
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What Is The Difference Between Paid And Earned Media?

Implementing an integrated paid and earned media strategy is a great place to start for large-scale growth and increasing revenue….
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How To Calculate Your PPC Budget: A Guide For Healthcare Companies

We’ll take a deep dive into the seven steps (and essential rules) healthcare agencies should follow when calculating your PPC…
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How Recent Changes in Data Transparency are Affecting PPC Advertising

Data transparency is affecting PPC advertising. Read more to see why the future of PPC ads will include compliance with…
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