Digital Marketing HUB

Explore Digital Marketing Articles

Is your business equipped to keep up with the rapidly expanding landscape of digital marketing? This page has everything you need to learn all the digital marketing fundamentals, the latest trends, and how you can use digital marketing to solve challenges your business is experiencing. At UpCity, we provide resources and expertise to help you achieve your digital marketing objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent digital marketing blog posts below.

Most Popular Digital Marketing Articles

The Connection Between Marketing and Psychology

Long gone are the days of only needing to advertise your products and services on the local radio station and…

10 Reasons Why FAQ Pages Are Important

In addition to guest posting on the UpCity blog, Take Charge Media is featured as one of the Top Branding…

How to Be Ethical in Digital Marketing

Long gone are the days of only needing to advertise your products and services on the local radio station and…

Top 7 Variables Every Digital Marketer Should be Testing

Variable testing allows us to measure the impact of different changes we make and determine what works best for our…

Latest Digital Marketing Articles

What is Omnichannel Marketing, and What Does it Mean for Your Small Business?

Long gone are the days of only needing to advertise your products and services on the local radio station and…
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With High Open Rates (41%+) and ROI Rivaling Email, Getting SMS Marketing Right is Key for SMBs

As the changing winds of technological advances continue to drive consumer behaviors, it’s crucial for marketing professionals to adapt their…
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AI in Social Media Marketing

For a few months in mid-2023, we have been exploring the explosive expansion in the use of artificial intelligence (AI)…
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Small Business Guide to Location-Based Mobile Marketing

Traditionally, if a marketing service provider were to talk to a client about a direct marketing strategy, they’d likely be…
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Influencer Marketing Tips for SMBs

As Facebook, TikTok, LinkedIn, Instagram, and other social media platforms have become venues for businesses to directly engage with their…
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Here’s Why Your Small Business Should Try Meme Marketing (Seriously)

While the use of memes in marketing is far from a new development[1], in 2023, the idea of meme marketing…
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Opt-Out Strategies and Tips from the Pros

With increased concerns about privacy, data collection and control, and customer choice, email marketing has changed and shifted in just…
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Google Ads vs. Bing Ads: Which is better for your small business?

In addition to guest posting on the UpCity blog, Allegiant Digital Marketing is featured as one of the Top Digital…
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SEO vs PPC: Similarities, differences, and which one should your business focus on?

In today’s digital world, businesses are constantly competing to reach their target audience online. Two of the most popular strategies…
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The Difference Between B2B and B2C and Why It Matters

The internet and social media seem to be inundated with acronyms and abbreviations for just about everything one could imagine….
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