When it comes to digital marketing, the list of opportunities waiting for you to pursue is endless and growing every day. There’s search engine optimization, pay-per-click, email marketing, content marketing, influencer marketing, video marketing...you get the picture.
For most business owners, it can feel impossible to decide which channel you should invest your money in. You hear buzzwords in articles and you know you need a website, but beyond that, you’re left to fend for yourself. To make matters worse, you can’t spend all your time worrying about marketing your business because that will pull you away from other areas that require your attention.
Hiring a digital marketing agency to guide you through the turbulent waters of digital marketing is the best decision for most, but that presents another problem: how do you choose the right digital marketing company for you?
Researching providers can be daunting, especially when you’re unsure what you’re looking for. With more than 48 digital marketing providers in Atlanta on the UpCity Marketplace alone, it can be hard to find the time to peruse each profile. Luckily, if you narrow down your search by understanding your restrictions, the process will be much easier!
We surveyed the Atlanta digital marketing agencies on our Marketplace and compiled some helpful statistics to guide you as you begin your research.
Before you start pouring through website after website, profile after profile, it’s important to consider your budget.
Are you looking to invest in a long-term partnership or are you looking for project-based work? Do you have the funds to invest thousands of dollars each month for multi-channel digital marketing or are you looking for a lower-cost, single-channel solution?
According to the Atlanta digital marketing agencies listed on our Marketplace, the most common budget range for monthly work is between $2,000 and $5,000, while the most common project-based budget was $10,000 or more per month. Longer-term, retainer-based engagements tend to yield better results, as it’s usually cheaper and allows the digital marketing firm you choose to get to know your business.
When it comes to choosing the right digital marketing agency to partner with your business, it’s important to find someone that’s trustworthy and capable. You want someone with a stellar reputation and the skills to tackle whatever challenge you may throw at them. Luckily for those looking for digital marketing services in Atlanta, ATL digital marketing agencies are prepared for everything. Of the Atlanta agencies on our Marketplace, 60% also offer web design services, 56% also offer search engine optimization (SEO), 56% also offer pay-per-click services (PPC), and 58% also offer social media services!
Lastly, you should be on the lookout for partners that have experience with businesses like yours. If a particular digital marketing agency specializes in e-commerce fashion brands, they likely won’t be a great fit for your local tire shop. Experience with businesses in your industry allows digital marketing companies to better understand the needs of your audience, which leads to more effective marketing campaigns.
These statistics should help guide your research as you find the right Atlanta digital marketing agency for your business. If you’re still unsure, check out some of our other lists or read our latest digital marketing blog posts.