Digital Marketing HUB

Explore Digital Marketing Articles

Is your business equipped to keep up with the rapidly expanding landscape of digital marketing? This page has everything you need to learn all the digital marketing fundamentals, the latest trends, and how you can use digital marketing to solve challenges your business is experiencing. At UpCity, we provide resources and expertise to help you achieve your digital marketing objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent digital marketing blog posts below.

Most Popular Digital Marketing Articles

The Connection Between Marketing and Psychology

Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs…

10 Reasons Why FAQ Pages Are Important

In addition to guest posting on the UpCity blog, Take Charge Media is featured as one of the Top Branding…

How to Be Ethical in Digital Marketing

Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs…

Top 7 Variables Every Digital Marketer Should be Testing

Variable testing allows us to measure the impact of different changes we make and determine what works best for our…

Latest Digital Marketing Articles

Paid Search Report: 83% of SMBs say Profits Would Increase with More PPC Campaign Resourcing, Yet Less Than 25% Seek Outside Help

Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs…
Read More
How to Choose Which Social Media Platforms to Market On: Tips from the Pros

Social media platforms have become crucial tools for any modern digital marketer. And while everyone knows that social media marketing…
Read More
Is the Press Release Dead? Not if You Know How to Use it!

There’s no denying that the evolution of digital media has changed the way businesses disseminate news and information about new…
Read More
Video Marketing on a Limited Budget: Tips from the Pros

In the world of digital content, video smashes other types of content or media when it comes to engagement[1]. And…
Read More
Almost 90% of SMB Marketing Teams are Worried About Losing Access to Third-party Data

Big data is big business in the modern economy. In order to properly target their marketing efforts, brands rely on…
Read More
The Ultimate Guide to SEO and Content Marketing

Content marketing and SEO go together like bread and butter. Learn how to use content marketing and SEO to increase…
Read More
How to Measure and Prove Your Content Marketing ROI: Top 13 Metrics to Track

Content marketing ROI lets you weigh the efficiency of your content marketing strategies. Discover the 5 metrics you should track…
Read More
Guide to Brand Storytelling in Content Marketing

Marketers have a full array of tools at their disposal for building brand awareness and customer engagement. At the core…
Read More
SMB email marketing goals and challenges, with tips from the experts

Earlier this year, UpCity conducted a survey of 300 marketing professionals to explore the role and effectiveness of email marketing…
Read More
How to Ensure the Content on Your Website is Unique

Learn how to optimize your content marketing strategy with unique content that engages your target audience, earns backlinks and conversions.
Read More