It can be difficult to know where to start when choosing a company or consultant to build and maintain your website. Here's a look at some key considerations when evaluating a web design firm.
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Your business’s website isn’t just an interactive brochure anymore, or at least it shouldn’t be. Users expect a website that’s fast, attractive, and useful, but with web design technologies changing like lightning, keeping a website up-to-date and in line with your business’s branding can seem like an impossible task.
Great websites don’t only please human users, they’re also built to please search engines. Your old, clunky website may be what’s preventing you from appearing in high-converting and highly-trafficked search results. SEO is an all-encompassing marketing strategy, but it begins with a purpose-built website.
All things considered, it’s easy to see why DIY website design isn’t the best choice for most businesses. Hiring a web design company to guide your site and help bring your vision into reality should provide you with the peace of mind that everything has been done right and will be maintained well, right?
Unfortunately, the growing presence of DIY web design solutions has drastically decreased the barrier to entry for the industry, leading the market to almost complete saturation (there are more than 56 web design providers in New York City on our Marketplace alone!). Business owners like you are left to try to find the diamonds in the rough, to try to steer clear of the snake-oil.
Business owners in the Big Apple enjoy the unique advantage of living in the heart of the web design world. Some of the top web design providers on the planet call New York City home. We’ve compiled a number of helpful statistics to guide you as you begin your research into the top web design companies in New York City.
Your business’s website shouldn’t be an afterthought. You should invest as much time, effort, and money into it as your physical location. Web design companies in New York City tend to agree; when we surveyed the NYC web design agencies on our Marketplace, 70% said that the average budget for one of their clients is more than $1,000 per month for web design alone. 25% of New York City web designers said that they work with clients with budgets less than $1,000 per month, but your options will be much more limited if you hold back on your investment.
Web design isn’t an investment you should take lightly. For many business owners, an effective course of action is to hire a web design firm that can also take on digital marketing responsibilities once the site is finished. Having a visually appealing website is only half the battle; you also need to continue to publish captivating content, keep your site updated and running smoothly, and drive traffic to your new investment.
Luckily for New York City business owners, the city’s web design agencies are no strangers to taking on multiple responsibilities. When surveyed, 89% of New York City web design companies on our Marketplace said that they also offer search engine optimization (SEO services, 71% said that they also offer pay-per-click (PPC) services, 73% said they also offer social media services, and 64% said they also offer content marketing services.
Whether you’re a small local business or a large international corporation, there is certainly a New York City web designer for you. Choosing a provider that has experience with businesses like yours allows you to benefit from the failures and successes of others in your industry. A web designer familiar with your industry will already understand the pain points of your audience and will be able to translate that into an effective and enjoyable user experience.
When surveyed, 57% of New York City web design firms on our Marketplace said they work with local SMBs and 66% said they work with large corporations. Some firms work with both sides of the spectrum, which can bring a unique perspective to the table as well!
Hopefully, these statistics have given you the necessary information you need to decide whether a New York City web design agency is right for your business.