Studies HUB
Explore Research Studies
Get the latest insights for all of UpCity’s first-party research studies. Explore the latest findings, trends, and best practices across B2B and B2C studies. Dive into our most popular articles and recent UpCity studies.
Most Popular Studies Articles
2022 Advertising Study: 77% of Consumers Respond to B2C Ads
UpCity leveraged Pollfish to survey 600 U.S. and Canadian consumers about their take on advertisements. We examined the advertising methods…
The State of TikTok Usage in Small Businesses
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
Small Business Outsourcing Statistics: A Deep Dive into 2022
We surveyed 600 business owners and employees to get a closer look at their outsourcing strategies for 2022.
56% of Small Businesses Are Prioritizing Social Media in 2022: Survey
Our extensive survey examines how small businesses across the United States and Canada are prioritizing and leveraging their social media…
Latest Studies Articles
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2022 Study: 57% of Small Businesses Cut Their Spending During the COVID-19 Pandemic
As the COVID-19 pandemic continues, small business spending is rapidly evolving. Here at UpCity, we surveyed 600 U.S. and Canadian…
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Small Business Owners’ Take on Key Brands: 2022 Survey
Our survey features insight from 600 small business owners about their thoughts on key social media and online review platforms….
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Video Marketing Study: 56% of Companies Are Implementing Video Marketing In 2022
Our extensive survey examines the ways that U.S. and Canadian small businesses are handling their video marketing and production efforts…
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SEO Adoption Study: 57% of SMBs Currently Without a Strategy
UpCity’s extensive survey examines the ways that U.S. and Canadian small businesses are handling their SEO efforts in 2022. We’ve…
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How COVID-19 Has Shifted Workplace Policies: Guidance for 2022
Our in-depth survey on COVID-19 covers how businesses across the United States and Canada have shifted their workplace policies to…
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Small Business Outsourcing Statistics: A Deep Dive into 2022
We surveyed 600 business owners and employees to get a closer look at their outsourcing strategies for 2022.
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How Businesses Leverage Digital Marketing: 2022 Survey
UpCity’s in-depth survey on digital marketing covers how businesses across the United States and Canada plan, strategize, execute, and improve…
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Small Business Websites Survey: Insights Into 2022
UpCity’s survey on web design and development analyzes how small businesses in the United States and Canada build, manage, and…
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Survey: 72% of Workers Agree that Diversity, Equity, and Inclusion are Important to Them in Their Workplace
UpCity conducted a survey of nearly 800 employees across a wide variety of industries in the United States and Canada…
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Survey: 15% of Employees Would Feel a High Level of Stress if Required to Return to the Office
We surveyed nearly 600 employees in a wide variety of industries throughout the U.S. and Canada to get their thoughts…
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