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Explore Research Studies
Get the latest insights for all of UpCity’s first-party research studies. Explore the latest findings, trends, and best practices across B2B and B2C studies. Dive into our most popular articles and recent UpCity studies.
Most Popular Studies Articles
2022 Advertising Study: 77% of Consumers Respond to B2C Ads
UpCity leveraged Pollfish to survey 600 U.S. and Canadian consumers about their take on advertisements. We examined the advertising methods…
The State of TikTok Usage in Small Businesses
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
Small Business Outsourcing Statistics: A Deep Dive into 2022
We surveyed 600 business owners and employees to get a closer look at their outsourcing strategies for 2022.
56% of Small Businesses Are Prioritizing Social Media in 2022: Survey
Our extensive survey examines how small businesses across the United States and Canada are prioritizing and leveraging their social media…
Latest Studies Articles
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Almost 90% of SMB Marketing Teams are Worried About Losing Access to Third-party Data
Big data is big business in the modern economy. In order to properly target their marketing efforts, brands rely on…
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Study: Research and design are the mostly costly phases of mobile app development
In 2023, emerging technologies like voice search integration, AI and machine learning, and augmented reality technology are making their way…
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46% of Marketers Struggle To Find the Best Email Marketing Tool or Service Provider
The economic landscape is very different for marketers to navigate in 2023 than it was even a year ago, as…
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The Best (And Worst) Cybersecurity Software for Businesses
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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SMB Video Marketing Statistics: Top Platforms for Engagement and Profits
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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The State of TikTok Usage in Small Businesses
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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How Women Small Business Owners Got Started on the Path to Entrepreneurship Survey
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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How Small Businesses Handle Their Editorial Guidelines
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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50% of U.S. Consumers Use Voice Search Daily
Discover how U.S. consumers of all ages are leveraging voice search technology to find information in 2022.
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Survey: 57% of Digital Marketing Entrepreneurs Started A Business Due to COVID-19
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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