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Explore Research Studies
Get the latest insights for all of UpCity’s first-party research studies. Explore the latest findings, trends, and best practices across B2B and B2C studies. Dive into our most popular articles and recent UpCity studies.
Most Popular Studies Articles
2022 Advertising Study: 77% of Consumers Respond to B2C Ads
UpCity leveraged Pollfish to survey 600 U.S. and Canadian consumers about their take on advertisements. We examined the advertising methods…
The State of TikTok Usage in Small Businesses
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
Small Business Outsourcing Statistics: A Deep Dive into 2022
We surveyed 600 business owners and employees to get a closer look at their outsourcing strategies for 2022.
56% of Small Businesses Are Prioritizing Social Media in 2022: Survey
Our extensive survey examines how small businesses across the United States and Canada are prioritizing and leveraging their social media…
Latest Studies Articles
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48% of SMBs Note That EAT is Crucial to Their SEO Strategy: 2022 Survey
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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79% of SMBs are Saving $100+ Per Month With Affordable Tools: 2022 Insights
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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60% of SMBs Conducting Market Research In-House: 2022 Survey
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and…
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43% of SMBs Note Content Marketing is Somewhat Important for Their Business: 2022 Insights
We leveraged Pollfish to survey 600 small business content marketers on their content marketing strategies, priorities, and goals for 2022.
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2022 Insights: 84% of Consumers Are Worried About A Possible Recession
600 women across the U.S. share their workplace experiences regarding their roles, work environments, career moves, and professional goals.
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2022 Survey: 80% of U.S. Small Businesses Are Concerned About An Upcoming Recession
80% of small businesses are concerned about the possibility of an upcoming recession. Is yours as well?
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Employee Recruitment and Retention Strategies: 2022 Survey
Our 2022 survey brings you detailed insights on the numerous ways U.S. small businesses are recruiting and retaining top talent…
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Insights: 46% of SMBs are using AI while growing their team in 2022
600 women across the U.S. share their workplace experiences regarding their roles, work environments, career moves, and professional goals.
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44% of hybrid businesses transitioned to a hybrid model during COVID-19
UpCity surveyed 600 hybrid U.S. small businesses on their preferred collaboration tools in 2022. Hybrid small business owners and employees…
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Women in the Workplace U.S. Statistics: 2022 Survey
600 women across the U.S. share their workplace experiences regarding their roles, work environments, career moves, and professional goals.
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