PPC HUB

Explore PPC Articles

Is your business making the most from its pay-per-click (PPC) marketing campaigns and strategies? This page has everything you need to learn all the PPC fundamentals, the latest standards, and solutions to industry challenges. At UpCity, we provide meaningful statistics and expert advice to help you achieve your PPC objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent PPC blog posts below.

Most Popular PPC Articles

What Is the Difference Between Google Ads and PPC?

Learn more about Google Ads and PPC, discover their differences and similarities, and decide which one to use for your…

10 Types of Google Ads Extensions and How to Use Them

In addition to guest posting on the UpCity blog, Zeller Media is featured as one of the Top PPC Agencies in…

How to Snatch Leads from Your Competitors With Targeted Landing Pages

In addition to guest posting on the UpCity blog, Zeller Media is featured as one of the Top PPC Agencies in…

PPC Banner Design Best Practices

Banners attract prospects to your landing page, earning you more conversions. Remember these tips when designing B2B banners to increase…

Latest PPC Articles

Best Practices for Lead Generation Using Google Ads in 2022

Find out how Google Ads works, the different types of ads you can create, and how you can set your…
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The Best PPC Software Tools in 2022

Your PPC activities can have a very significant impact on your business. Learn about the wealth of tools out there…
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PPC Software Comparison: WordStream Advisor vs. Adzooma

Our PPC software comparison guide evaluates Adzooma against WordStream Advisor to find out which offers clients the best experience and…
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Best Practices for PPC Advertising by Channel

With many platforms to advertise on, we’ll go through the best practices for running PPC campaigns on different channels or…
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What Makes a Successful PPC Campaign?

Even the most skilled digital marketers can have a hard time putting their finger on exactly what makes a successful…
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Why Paid Search and Paid Social are Both Important

Let’s discuss why paid search and social are both important for your business.
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The Best PPC Certifications for Better Ad Campaigns

Whether you’re looking to pad your resume before applying to a new marketing position or just boost your confidence when…
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How to Utilize PPC for Franchise Marketing

An engaging PPC advertising campaign can draw more customers to your franchise
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Hiring and Outsourcing Guide: PPC Agencies and Consultants

While there is a lot to consider when searching for and hiring a PPC marketing firm or digital marketing agency…
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How Do PPC and SEO Go Hand in Hand?

Both SEO and PPC strategies lead potential clients to your site. Therefore, by integrating them you can help your site…
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