Corporations often produce a variety of different types of videos to promote their products, services, and brand. Regardless of video type, businesses leverage professional videos to attract prospective customers and new employees, or seek conversions from a marketing campaign.
Here are some proven types of corporate videos that may inspire your company’s video marketing strategy.
Promotional videos
These types of videos are designed to promote a company’s products or services. The purpose of these videos is to grab the audience’s attention and communicate a specific message about the offering being promoted and they may highlight the features and benefits of a particular product or service, or showcase how it can be used in different situations.
Promotional videos can be created for a variety of different platforms, including social media, websites, and trade shows. These types of videos are used for a variety of purposes, such as increasing brand awareness, generating leads, boosting sales, or introducing a new product.
Promotional videos typically follow a certain structure and include several key elements. These elements may include:
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Introduction: This is the opening of the video, which typically introduces the brand or product being promoted.
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Problem statement: In this section, the video highlights a problem or challenge that the target audience may be facing.
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Solution: This section presents the brand or product as the solution to the problem outlined in the previous section.
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Benefits: The video then goes on to highlight the benefits of the brand or product, explaining why it’s the best solution to the problem.
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Features: This section presents the key features of the product or service being promoted.
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Call-to-action: The video then ends with a call-to-action, encouraging the audience to take a specific action such as visiting a website, signing up for a newsletter, or making a purchase.
Example of a promotional video:
Testimonials
Testimonials are video recordings of customers or clients who have used a company’s products or services and are willing to share their positive experiences. These types of videos can be very effective at building trust and credibility for a company, as they provide real-life examples of how their products or services have benefited others.
Testimonials usually include a real customer story, sharing their experience with the offering being promoted. They may talk about how the product or service has helped them solve a problem or achieve a goal.
The video may then go on to highlight the specific benefits of the offering, using the customer’s experience to illustrate how the offering can help others. A testimonial video may end in a specific call-to-action such as a referral of the product or services, or may speak for itself in the endorsement.
Example of a testimonial video:
Social media videos
Social media platforms, such as Facebook, Instagram, and TikTok, have become increasingly popular for sharing short, attention-grabbing videos. Corporations often create social media videos to engage with their audience, promote their products or services, and build their brand.
Social media video content refers to videos created specifically for social media platforms, such as Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn. This type of content is designed to be engaging, shareable, and easily consumable, as social media platforms are known for their short attention spans and fast-paced nature.
Short-form videos are typically videos that are under 60 seconds long, such as Instagram Stories, Snapchat videos, or TikTok videos. These videos are designed to be quick and easy to consume and are often used to promote a specific product or service.
Live videos are videos that are streamed in real-time on social media platforms. Live videos can be used to give viewers a behind-the-scenes look at a brand or event, or to host a Q&A session with a company spokesperson.
Example of a social media video:
@duolingo Be careful what you wish for x #duo
Explainer videos
Explainer videos are designed to explain complex concepts or processes in a simple, easy-to-understand way. These types of videos are often used by companies to introduce new products or services, or to explain how to use them.
These videos are typically short, ranging from 30 seconds to a few minutes, and are designed to be easily understood by viewers and can be created using a variety of techniques, including live-action footage, animation, or a combination of both. The video may also include music, sound effects, and voiceovers to enhance the message and emotional impact.
Example of an explainer video:
Training videos
Training videos are used to instruct employees or customers on how to use a product or service, or to teach them new skills or knowledge. Companies may create internal training videos for their employees, or external training videos for their customers.
Training videos can be shared on a variety of platforms, including company websites, learning management systems, and social media. They can also be used in classroom settings or incorporated into e-learning courses or webinars.
Example of a training video:
Brand awareness videos
These types of videos are designed to increase awareness and understanding of a company’s brand and values. They may include interviews with company leaders, behind-the-scenes footage, or other types of content that showcase the company’s culture and mission.
The goal of this type of video or campaign is to make a lasting impression on the target audience and create a positive association with the brand.
Brand awareness campaigns can be shared on a variety of platforms, including social media, television, and other advertising channels. They can also be used in events, sponsorships, and other brand-building activities.
Example of a brand awareness video:
Product demonstrations
Product demonstration videos are designed to show off the features and capabilities of a product in action.
These types of videos can be very effective at demonstrating visually how a product works and what it can do, and may include close-up shots of key features, as well as demonstrations of the product being used in different situations.
These videos are designed to educate potential customers on the product’s benefits and how to use it effectively and they can be used for a variety of purposes, including advertising, sales, and customer support.
Example of a product demonstration video:
Event coverage
Many corporations hold events, such as conferences, trade shows, or product launches, and may create videos to document and promote these events.
Event coverage videos may include highlights from the event, interviews with attendees or speakers, and behind-the-scenes footage. Event videos can also be used for marketing and promotional purposes, to showcase the event and attract future attendees.
Event videos typically include footage of keynote speakers, presentations, performances, and other highlights of the event. The video may also include interviews with attendees or exhibitors, providing insight into their experiences and opinions.
The structure and style of event videos can vary depending on the purpose and audience. For example, a promotional event video may be more high-energy and focused on the event’s highlights, while a recording of a keynote presentation may be more focused on the content and speaker.
Example of an event coverage video:
Company culture videos
These types of videos provide a look into the culture and values of a company, and may include interviews with employees, footage of company events or activities, and other types of content that showcase the company’s personality and culture.
Company culture videos can be used to attract top talent and to build a positive brand image. These videos are designed to give potential employees, customers, and stakeholders an inside look into the company’s operations and to help them understand the company’s values and mission.
Example of a company culture video:
Case studies
Case study videos are in-depth looks at how a company’s products or services have helped a particular customer or client. They may include interviews with the customer or client, as well as footage of the product or service being used.
Case study videos can be very effective at demonstrating the value of a company’s offerings and building trust and credibility. A case study typically tells the story of a real-world situation, describing the customer’s problem, the solution provided by the business, and the results achieved.
Example of a case study video:
Animations
Animations can be a great way to communicate complex or abstract concepts in a visually engaging way.
Corporations may create animated videos to explain a new product or service, to demonstrate how a process works, or to communicate other types of information. These videos can take many forms, including explainer videos, training videos, and promotional videos.
Animated videos for corporations can be created using a variety of animation techniques, including 2D and 3D animation, motion graphics, and whiteboard animation.
The choice of animation style depends on the message being communicated and the target audience and the benefits include simplifying complex concepts, being cost-effective, versatility of use, and increased engagement.
Example of an animated video:
Live streaming
Live streaming is the process of broadcasting video in real-time over the internet. Corporations may use live streaming for a variety of purposes, such as hosting webinars, conducting interviews, or providing behind-the-scenes glimpses of company events.
Live streaming can be a powerful way to engage with an audience in real-time and build a sense of community. They can be more lo-fi as far as setup with a Zoom call, or have increased production value with professional camera equipment and audio, transitions and intro/outro graphics, multi-camera setups, and more.
The benefits of live-streaming videos include:
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Real-time engagement: Live-streaming videos allow for real-time engagement between the content creator and the audience, providing an opportunity for interaction and feedback.
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Cost-effective: Live-streaming videos can be created with minimal equipment, making them a cost-effective option for businesses and individuals.
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Scalability: Live-streaming videos can reach a large audience, with the potential to attract viewers from around the world.
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Authenticity: Live-streaming videos have a sense of authenticity and immediacy, providing a more personal and human connection between the content creator and the audience.
Example of a live stream video:
Corporate video production can play a key role in your marketing strategy
Corporate video production can be a highly effective way for companies to promote their products and services, build their brand, and engage with their audience. From promotional videos and product demonstrations to company culture videos and live streaming events, there are many different types of corporate videos that can be used to achieve a wide range of business goals.
Looking to level up your video marketing strategy? Connect with a top rated video production company to help your business create high quality, professional brand videos that convert.