Ecommerce success and SEO are inseparable. To run a successful eCommerce business you need an efficient CMS platform that can take care of your SEO needs without any trouble. You must have an SEO-friendly platform, there’s no other option!
Coming up with the perfect SEO strategy that real users and Google’s algorithms will love can be tricky and will require you to make small updates to your site’s heading, alt tags, 301 redirects, CSS, and more. While some open-source CMS platforms contain SEO plugins meant to make these updates easier, your best choice is a platform that natively includes SEO features.
In this post, we’ll discuss why Drupal may be one of the best CMS options for small business website SEO, why other platforms like WordPress and Joomla don’t stack up, and how you can master Drupal SEO with ease.
Why Drupal?
Drupal has evolved gradually with market demands and has become an enterprise-level CMS used by companies around the globe. Demands for more features, smoother user experiences, more cross-device functionality, and increased scalability in backend systems have led to Drupal becoming one of the top options for businesses looking to create a successful modern website.
Drupal has everything you need to build complex eCommerce websites or simple blogs that can easily rank in the SERPs (search engine results pages). Drupal sites cater to every segment with equal efficiency. Drupal modules and SEO tools make it an exceptional platform for those looking to take their digital marketing to the next level.
Let’s dig in more to understand why Drupal is such an efficient content management system and how you can leverage its SEO-friendly nature to reach the top in every relevant search result.
Features that Make Drupal an SEO-Friendly CMS
SEO-friendly URLs
A website must have customized URLs for optimizing the website for search engines. The URLs must be comprehensive for crawlers and visitors as well. Drupal has the functionality to create individual URLs for any content. Furthermore, the URL aliases are there that help you to create URLs that are easy to remember.
Manual creation of URLs is a good option provided you have enough time to create them manually. The other option is to use the Pathauto module to help in creating URLs that match your new content. This SEO module assists in generating the path aliases for different users, nodes, etc. without anyone specifying the aliases manually, making it infinitely easier to create highly optimized pages in bulk.
In-built Functionalities Different from Other Platforms
Drupal has in-built capabilities that make it an SEO-friendly CMS. The benefit of these in-built features is you don’t need to integrate too many plugins for search engine optimization. You can create customized meta tags that are an integral part of this CMS.
Drupal makes websites completely responsive, and it is one factor that is critical for SEO. It also supports the Resource Description Framework (RDF) which acts as the semantic web foundation. You can easily integrate your Drupal store with Google Analytics as well.
Modules Beat Plugins
Drupal allows you to download new modules easily and customize your site for better SEO. For instance, there is an SEO Compliance Checker module that evaluates each page of the website to make sure that the pages are adhering to SEO best practices, and it gives notifications about non-performing pages as well.
The Page Title module allows you to add keywords to your title tags, and the Meta tag module helps with the meta description of your pages. Moreover, creating an XML sitemap for your website is easier with Drupal. As you know, these sitemaps help search engines to find and index your web pages, therefore having the right sitemap is crucial.
The Redirect module allows you to create manual redirects. It maintains a canonical URL as well for all the available content and enables redirection of all the requests to that path. This is one of the APIs for deleting, saving, and loading the redirects. It also cleans the inactive redirects automatically. The redirect module can optimize the redirects and integrate them with the Drupal page cache.
WordPress and other CMS platforms also content plugins that expand your functionality; however, since many are third-party creations, they can be unreliable and cause issues with your site if they aren’t updated regularly.
Built-in Taxonomy and Content Updates
Drupal has in-built taxonomy systems that allow you to tag content and organize rich keywords. SEO-friendly websites ought to have proper categorization to score higher in search rankings. Drupal can also help design custom content templates and manage an enormous amount of content. Moreover, the website must update its content regularly to remain in the game of SEO. Drupal helps you to revisit the content easily and publish and modify it in no time.
Is Drupal the Best CMS for SEO?
These days it’s hard to call one CMS the best option for every business. Each company is different and has different needs, goals, and audiences. For those looking for an option other than the usual suspects, Drupal makes for an exciting and welcome change. Be sure to consult a Drupal development company before you create another WordPress or Shopify site!