Prior to working with CVM, we worked with two other agencies, both of which expressed a lot of excitement around our story, but were not able to transform that enthusiasm into press coverage.
CVM was the first agency that was able to instinctually turn the details of our product offering and business model into storylines that caught the media’s attention. It’s important to note that at the beginning of our engagement, the media was not yet writing about climate technology.
CVM had to first educate outlets on the emerging category and its importance, and then quickly capitalize on their curiosity. They did this through real-world narratives about the role our technology was playing in consumers’ lives through the various lifestyle, health and digital products they use everyday.
Through these efforts, CVM generated interest for BreezoMeter, as well as climate technology as a whole, from major media outlets, including Techcrunch, The New York Times, CNBC, CNET, Forbes, Fox Business, New York Post, The Washington Post, WWD, USA Today and Fast Company.
CVM’s methodical planning process particularly impressed us. They focused heavily on developing our positioning and the messages we needed to put out in the media to drive the right audience behaviors.
They knew exactly what stories they wanted to tell before telling them, and identified what they needed in order to secure the headlines we wanted. We ultimately adopted this messaging for use in our investor conversations and across marketing channels.
Our CEO had created a vision board of the media outlets he wanted to be in, not thinking that all of them were actually possible. CVM stepped up to the challenge and was able to come up with story angles to get us into every single one of them.
We had also set an internal goal of increasing website traffic by 20%. Channel V Media helped us surpass this goal in the first month of working together.
