What is Corporate Video Marketing and How Can it Help Your Business?
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In addition to guest posting on the UpCity blog, New Evolution Video is featured as one of our Top Commercial Production Companies in the United States. Check out their profile here.
Do you own a business and want help in increasing your sales?
What if we told you that creating compelling and professional corporate videos can help increase your website’s conversion rate by up to 80%?
In 2021, videos are one of the best ways to convey your message, highlight your offer, showcase your brand personality, and help increase your sales.
The entertaining and engaging factors of videos have made them part of hundreds of millions of consumers’ daily routines. In fact, YouTube users view more than one billion hours of videos each day.
What’s more, is 86% of marketers use videos as a marketing tool, and 75% of executives report watching business-related videos at least once a week, revealing the potential of corporate video marketing for businesses.
One thing is clear; if done properly, corporate video marketing can give you an edge over the competition.
What is Corporate Video Marketing?
Video marketing is a growing trend that sees businesses and content creators leveraging the power of videos to advertise their products and services online, boost their engagement, and increase their sales.
Corporate videos are produced by a business or an organization to raise awareness about its brand, products, or services.
They can come in different formats, including:
- Product and service demonstrations
- Customer testimonials
- Behind-the-scenes
- Livestreaming
- Interviews with industry experts
- Brand films
- Presentations
Corporate videos are typically used to highlight a company’s history, vision, goals, and values. They’re also great for demonstrating the company culture for customers and future employees.
How Can Corporate Video Marketing Help your Business?
Convey Authenticity
Whether you’re trying to attract new leads or want to appeal to your existing customers, you need to come across as authentic.
The great news is that corporate videos allow you to show the authentic side of your brand in a world where consumers crave it. In fact, 86% consider authenticity a key factor in their decision to support a brand.
Therefore, creating engaging and high-quality corporate videos introducing your audience to the people behind the brand, telling your story, and highlighting the goal and missions of your company is crucial.
This will, in turn, help you connect better with your customers on an emotional level and turn them into loyal advocates.
Demonstrate a Product or Service
Corporate videos are an extremely powerful marketing tool that can help clarify your service or product offering.
For instance, a product video is a great way to show your audience exactly how your products or services work, teach your potential customers all about the benefits of using them, build trust towards your brand and increase your conversion rate.
According to HubSpot, 73% of consumers are more likely to purchase after watching a product video.
Therefore, leveraging the power of how-to or explainer videos, tutorials, or product reviews is one of the best ways to convince your audience that they need your offer. And it is also an efficient way to expand your reach and ultimately help drive your sales up.
Establish Social Proof
In a society where reviews and referrals are everything, providing social proof to your consumers is paramount. After all, 93% of consumers read online reviews before buying a product, 31% are willing to spend more on businesses with great reviews, and 88% trust online reviews and testimonials as much as friends or family recommendations!
As a result, creating and publishing customer, celebrity, or professional-endorsed videos such as testimonials or product reviews, will significantly help build trust in your offer. And by instantly boosting your product’s credibility, will increase your brand’s appeal for years to come.
Note that you can also use business credentials, social media shares, and interviews with big brands you’ve partnered with to help establish social proof.
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
Two Examples of Some of the Best Corporate Videos
Behind-the-scenes video with Red Bull
The Red Bull Racing factory at Milton Keynes video gave Red Bull customers and fans of Formula 1 an exclusive behind-the-scenes tour of the iconic racing factory.
Led by Christian Horner, the tour offers a glimpse of an otherwise private part of Red Bull’s business. The reality is that sharing a piece of the epic story behind Red Bull’s famous Formula 1 challengers by showcasing employees behind the brand and different departments involved in the creation of these cars makes the brand approachable and human.
Needless to say, the entertaining video spurred excitement for fans as they learned and watched first-hand what goes into crafting fantastic and unique cars.
Red Bull also used the video to display the brand’s fun and inclusive company culture.
This behind-the-scenes video is a brilliant educational piece on how things work within Milton Keynes Red Bull Racing factory, which helped the brand engage with its customers by giving them exclusive access, creating excitement and buzz.
Testimonial Video with Airbnb
In their Living a Richer Life Video, Airbnb puts a spotlight on its hosts worldwide.
After all, what better way for potential guests and hosts to learn about the Airbnb experience than by hearing from the hosts themselves?
In the video, families, couples, and individuals explain why they decided to become hosts and how welcoming travelers in their homes using Airbnb tremendously contributes to their long-term goals.
Hearing from real people who open their homes to travelers and are an integral part of the Airbnb experience allows the company to create a deeper emotional connection with its audience. Indeed, as the viewers get to hear authentic human stories from Airbnb hosts, they can better relate to the brand and feel more connected.
Airbnb scored many points with this strategy as creating a compelling testimonial video that elicits emotional reaction is one of the most efficient ways to engage with an audience and create a long-lasting bond.
Develop your Corporate Video Marketing Strategy
Now that you’ve read how helpful corporate videos can be to increasing your consumer base and bottom line, it’s time to get to work.
Make sure that when you create your powerful and seamless marketing strategy, it includes producing high-quality professional videos.
If this is your first rodeo, we’ve here are some resources to help you get started with video creation and production:
- After Managing $3 Million In Video Production, Here’s My Advice
- Video Content Ideas For 2021
- Explainer Videos Improve Brand Awareness
- The Ultimate Guide to DIY Video For Beginners And Small Business Owners
And if you need help, don’t hesitate to shoot us a message (no pun intended!) We’re always here to help–and it’s free to chat.
About the author
Richard Tiland
I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face! As I grew, I realized this was my calling. But I had no idea how big a medium video would become. Over the years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.
I also enjoy a unique work relationship with my clients because I listen carefully to their expectations and concerns. That why so many of our clients return again and again. Major clients like Hyundai, SONY, UC San Diego, SolarGuard, iLife, and many more.
New Evolution Video also works internationally with clients in a dozen different countries. The kind of the services we provide are diverse. We plan marketing and sales goals and how video will drive growth in these channels. We can ensure maximum value and frequent video content to coincide with content schedules. Help with goal and objective planning for digital marketing integration to include videos, refine promotions, features and benefits and to reflect on-brand messaging that brings results with videos.
