SEO is no longer a “nice-to-have” but has become a business necessity. Learn what you need to consider before hiring an SEO agency.
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Los Angeles is a tough place to own a business. Not only is it one of the largest cities in the world, but it’s also home to an ever-growing number of other businesses looking to attract the same audience as you. This predicament leaves business owners like you with a choice: invest in marketing your business or watch as your competition sweeps you away.
One of the most effective forms of marketing in the modern business’s toolkit is search engine optimization (or SEO for short). Think about your last purchase. It’s likely that at some point during your purchase journey you hopped on your iPhone or your laptop and started to search Google for potential options. You researched multiple brands, various styles, and finally, you arrive at your choice. For most consumers, the brand they end up choosing is the one that appears high in search results and provides them with the most relevant content possible.
That’s the power of SEO.
Unfortunately, SEO isn’t as easy as it may seem; it’s not enough to simply invest in lots of content and hope that your audience and Google find it useful. Most business owners choose to hire an SEO agency to guide their search engine marketing strategy. Not only will an SEO company be able to provide you with data-backed strategies that can propel your business above your competition, but you’ll also benefit from their expertise and ability to adapt to the ever-changing SEO landscape.
When it comes to choosing the right SEO firm for your business, Los Angeles is an incredible place to be! With many industry experts calling Los Angeles home, it’s become a breeding ground for SEO talent. Our list of the top SEO providers in Los Angeles contains more than 42 companies that range in size, price, and personality to help you choose the best fit for your business.
We’ve compiled some helpful statistics to guide you as you begin your research into SEO services in Los Angeles.
When surveyed, 50% of the L.A. based SEO providers on our Marketplace said that a typical budget for one of their clients is between $1,000 and $5,000 per month. Only 19% said that they work with clients with monthly budgets in the $500 to $1,000 range, so although low-cost options exist, you’ll have a harder time finding a quality partner.
For comparison, the most common project-based SEO budget in Los Angeles was between $2,500 to $5,000; however, search engine optimization is a long-term play. Most campaigns take multiple months to begin to see major results, so most SEO agencies prefer long term agreements.
It’s not uncommon to hire a single agency to manage all of your web design and digital marketing efforts. SEO agencies in Los Angeles are gifted at providing cross-functional support to their clients. 71% of SEO providers we surveyed in Los Angeles also offer web design services, 71% also offer pay-per-click (PPC), and 64% also offer social media.
Hiring one agency for multiple digital marketing engagements can sometimes lead to better results as they will get to know your business at a more intimate level. In addition, bundling services is a great way to lower your overall costs!
Great SEO requires a comprehensive understanding of your audience, their needs, and their desires. Contracting an agency that has never worked in your industry before is a common mistake made by many small business owners; instead, the best option is to target your search to find an SEO company that has experience in your vertical. This will allow them to begin work on your project much quicker and in a more meaningful way since they’ll be able to apply the lessons they’ve learned in the past to your new campaign.
No matter the size of your business, Los Angeles is home to SEO companies that can provide years of experience backed by a proven track record of success. 62% of SEO firms surveyed said that they work with local businesses and 60% said that they also work with large corporations.
With this knowledge in hand, your journey towards finding the right Los Angeles SEO agency for your business will get off on the right foot. If you’re still unsure, check out some of our other lists or read our latest SEO blog posts.