Top Social Media Management Software in 2021
Integrating the management of your social media online presence across your digital footprint is a no-brainer when it comes to establishing a digital marketing strategy in the modern economy. That’s because social media platforms laid claim to having upwards of 3.78 billion users worldwide in 2021, and reaching even a percentage of your potential social media traffic could mean increased profits towards your bottom line.
However, just as the number of users has increased, so too has the complexity and difficulty of staying on top of your social media channels effectively. Organizations operating lean and agile in order to control costs often have a limited or outsourced marketing team onboard to handle their social media needs. So whether you’re an overwhelmed in-house marketing assistant or an agency client manager trying to oversee multiple clients’ social media feeds, it’s likely you’re either in the market for or are already using some form of social media management software.
Why Do You Need Social Media Management Software?
Social media feeds update at the speed of life, and it’s hard to keep up with a single feed on a single platform, nevermind across multiple platforms. It can be easy to miss client messages, inquiries, simple praise from a satisfied customer, or worse negative feedback from a dissatisfied client. Add to that the complexity of maintaining a level of engagement necessary to attract the attention of social platform algorithms in order to get your content onto the feeds of your target audience, and you’re bound to be looking for a tool to keep track of all of the data incoming from so many different channels.
In this piece, we’re going to provide insight on:
- What Are the Different Types of Social Media Management Software?
- When Should You Purchase Social Media Management Software?
- Tips for Choosing the Best Social Media Management Software
- 23 Recommended Social Media Management Software Brands
What Are the Different Types of Social Media Management Software?
As with software solutions across any industry, social media management tools come with an almost endless mix of features and functions. At a core level, though, functionality across industry leading tools falls into several main categories.
Custom Reporting of Your Brand’s Analytics
Social media management tools often are focused on aggregating data from across multiple channels and then presenting that data in easily accessible dashboards. This can include post engagement, marketing campaign tracking, and other marketing post performance key performance indicators (KPIs).
Analyzing Competitor Strategies
Your own brand’s analytics will tell you very little on their own. It’s common for social media management tools to pull similar analytics from competitors’ social media sites.
Tracking Online Discourse of Your Brand
Managing and tracking multiple social media channels and effectively managing your online reputation is a complex task. Social media management tools often include a functionality that tracks and reports back on brand mentions, allowing your marketing team to proactively track and respond in real-time to social media engagement.
Depending on who you talk to, the types of web development could even branch out further than what we have listed below (e.g., gaming web development), however, the above is a good first step in understanding web development.
Post Scheduling and Automatic Publishing
Social media engagement is a time consuming process and because marketing professionals have to create posts, visual media, and other content across all of the brand’s social channels, it can get extremely complicated to keep it all straight. Popular social media management softwares integrate functionality allowing users to schedule posts across multiple channels, post via integrated RSS feeds, and providing other automated systems for supporting the execution of marketing social media strategies.
Consolidating Communication Channels
Visitor engagement is a crucial channel of building customer loyalty and improving your brand’s online reputation. It’s hard to set and follow notifications from so many different channels, especially if you’re an agency managing social media for your clients. Social media management software can also integrate a centralized channel for accessing your various inboxes, allowing you to quickly and efficiently improve customer engagement.
When Should You Purchase Social Media Management Software?
Regardless of the size of your business, you have to incorporate social media management into your overall marketing strategy. The question then becomes, are you going to utilize in-house staff to manage your social media channels or are you going to outsource that activity to your marketing services provider? If you keep the activity in-house, social media management has become an extremely complex undertaking across multiple channels, that unless social media management is a team member’s only task throughout the entire work-day, then a social media management tool is likely a necessity to be able to keep up with and effectively act upon the inbound data streams generated by social channels.
Similarly, if you own and operate a marketing agency where you’re managing marketing strategies for multiple clients, you can’t operate without a social media management tool to organize and keep track of all of the incoming client feeds. By offering the ability to group social media channels by client into easily accessible dashboards and interfaces, social media marketing software provides your agency with the tools necessary to easily support multiple clients and their strategic social media marketing needs.
Tips for Choosing the Best Social Media Management Software Solution
We reached out to our community to find out what they look for when choosing a social media management software solution, and in general, respondents’ responses fell into three general categories: focus on budget, focus on features that meet your needs, and consider future needs versus current needs.
Focus on Your Budget
Many of our experts felt it was necessary to balance your business needs against your budget to ensure you weren’t overextending your finances on a tool that wouldn’t ensure a return or provide increased value for your brand strategy over time.
“One of the first considerations you need to make when choosing one of these social media scheduler software tools is their cost. It is critical to investigate the various plans available.” —Lee Grant, CEO, Wrangu
“Too many times I see people who need minimal functionality, like scheduling, purchase software that costs hundreds of dollars a month. They got sucked into the dream of using the more advanced tools sometime in the future, then they never use it and waste a ton of money and time in the process.” —Justina Cerra Lucas, Founder & Director, 218 Creative
“You should be able to find the proper corporate social media management solution for your budget based on the size of your staff and the features you demand. Before purchasing, you should always try a free version and go over all of the features and technical support to confirm that the product will meet your needs.” —Stephanie Young, CEO & Founder, Best Camping
“One of the important factors is the number of scheduled posts and how they vary from Free plans to the Paid plans. I always look for software that gives me at least 30 days of social media scheduling.” —Rahul Mohanachandran, Co-founder & Head of Marketing, Kasera
“A mistake you should avoid is looking for the cheapest option. If you try to save money on important software, you risk getting unsatisfactory results. In the end, you may spend much more time and money trying to correct things than you would if you spent more funds on trustworthy software in the first place.” —Navarre Trousselot, CEO, Navexa
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
The Right Software for Your Business Needs
Some social media management tools are built to help manage as many social channels as your company maintains, while other tools are specialized for specific social platforms. It’s important to decide at what level you are trying to manage your social media, and how social media management fits into your overall strategy.
“If you know that your social media strategy will be based on a certain platform, you should look for software or services that specialize in that platform.”
—Ryan Dalal, CEO & Founder, Merge PDF
“Any social networking programme needs to be able to schedule material. A social media calendar should be part of your social media strategy so you can plan ahead for significant days. Being able to visualise your content a month or two ahead of time can assist you in curating and optimising it for maximum reach to your target audience.”
—Matt Weidle, Business Development Manager, Buyers Guide
“Creating high-quality content for specific social media sites may be an undertaking best left to professionals, depending on your company’s aggregate skills. The top services and software will provide you with tools, advice, and even ghostwriters to assist you in creating the greatest content possible.”
—Sep Niakan, Managing Broker, Condo Blackbook
“It’s crucial to remember that your strategy should guide your aims, not the other way around. You will have a difficult time monitoring the performance of your social efforts if you don’t have defined goals for each campaign. You won’t know which KPIs to track.”
—Daniel Foley, Founder, Daniel Foley Marketing Agency
“Don’t rush into the purchase without knowing which platforms the tool is compatible with. Not all tools work across all common social media platforms, so know which channels you want to focus on before paying for anything. You should also know which metrics and analytics are essential to you so that you aren’t paying for things you don’t need.”
—Bryce Welker, CEO, CPA Exam Guy
“When choosing an SMM software, it is important to have a dry run beforehand. Not doing so could cost you more in the bugs you discover afterwards. Understand the security system the software has built in. Your social media handles are sensitive information, and should be treated with great care. It is always a good idea to make a requirement matrix beforehand. This helps you understand exactly what you need from your SMM software, making it easier for you to narrow down your options.”
—Alex Magnin, Executive Speaker & Influencer, AlexMagnin.com
“Because reputation management is crucial to business success and growth, your social media management software should make finding and responding to brand mentions simple. I want whatever software I end up investing in to allow me to effortlessly monitor keywords and see what is being said about my competitors so that I can do things like respond to both negative and positive brand mentions and adjust my strategy based on what people say is lacking in my competitors.”
—Trevor Larson, CEO, Nectar
Balance Future Growth and Long-Term Strategy Against Immediate Needs
Your business will grow over time, and the scope of your social media marketing needs will scale with it. Several respondents focused on the need for solutions that could help to expand the scope of your marketing efforts.
“Creating a strategic marketing plan that includes social media aspects is a skill set that few organisations have in-house, so you should seek out a social media management solution that assists your company in developing an efficient social media focused strategy.”
—Naomi Stone, Development Manager, Room Service 360
“The best social media management services and tools will allow you to research and analyze not only your own company but also your competitors’. Careful observation of what your business competitors and industry are doing with social media advertising can provide valuable insight.”
—Benjamin Aronson, Founder, FinancePond
“The most common mistake in choosing a tool is thinking that each Social Network is the same, not realizing that social media platforms have different strengths, features, and the audiences are with different demographics, behaviors, and interests. There are many options, but it’s critical to pick one that fits company goals.”
—Jonathan Saeidian, CEO & Founder, Brenton Way
23 Recommended Social Media Management Software Providers
In addition to filling us in on what to look for in a social media management software solution, our community also shared their favored solutions. We’ve divided up solutions first by the most popular solutions on the market, followed by less robust platforms suggested by multiple members of the community. Each group was then arranged by price to give users the ability to match the budget to a social media marketing solution.
These first 11 solutions were most often mentioned by the community as the best solutions on the market. Many of these platforms provide clients with a full range of social media solutions, minimizing the need for additional resources.
The Zoho platform is complex, much like HubSpot, and offers an extended landscape of services to businesses to help address and solve any number of challenges. The Zoho Social tool can be utilized on its own or as part of the Zoho Marketing Plus bundle. The Zoho Social tool allows users to manage content and monitor channels for relevant mentions as well as create data-driven reports used for managing online content and building your brand. On its own, the product can be integrated into your marketing strategy after a 15-day free trial for $10 to $40 per month depending on how many channels and users are involved.
“I am fond of its all-encompassing management features. Apart from bridging the gaps between your social media accounts, you can also utilize its customer relationship management (CRM) system. Not many competitors offer a similarly robust set of features. Marketers can even execute their entire social media marketing strategies without leaving Zoho.” —Devin Schumacher, Founder, SERP
The Buffer platform is designed to help your brand tell it’s story across social channels with powerful publishing, analytics, and client engagement tools. The platform’s services are divided between publishing tools and campaign analytics services. For the publishing tools, there is a free tier, with paid access ranging from $15 to $99 per month. Analytics tiers range from $35 to $50, with the premium level for agencies that manage multiple clients.
“After trying and using most of the tools on the market, we’ve landed on Buffer as the best all-around tool for collaboration, reviewing, scheduling, and analysis of stats/performance. The clean UX (and accompanying mobile iOS app), and state of the art setup that keeps up with new changes on social media platforms is indispensable to our startup marketing agency.”
—Curt Cuscino, CEO, HypeLife Brands
“You can publish your social content, reply to your social messages, and analyze your social influence – with all three, Buffer offers a comprehensive approach to your social media presence.”
—Artem Minaev, Co-Founder, First Site Guide
If you’re searching for a tool that helps you seamlessly plan your content, Planable may be the right choice for you. The end-to-end workflow tool allows you to create, edit, and preview new content. You can also visualize, organize, and schedule upcoming tasks through its calendar feature. You’ll have the option of selecting a price plan on either a monthly or yearly basis. Prices cost between $33 and $99+ per month for Starter, Premium, and Enterprise plans. Alternatively, you can leverage their free plan.
“Planable is one of our social media tools of choice. Planable functions similarly to Hootsuite or Sprout Social, as it allows us to schedule out social media posts across numerous platforms days, weeks, and even months in advance. What makes it different from other social media tools for us is the pricing. We currently pay nothing for our subscription to Planable and we are still able to manage all the social media accounts for all of our agency clients. That $0 price tag makes social media management that much easier for us.”
—Niles Koenigsberg, Digital Marketing Specialist, Real FiG Advertising + Marketing
ContentStudio is a content management and social media management platform for a variety of businesses of all sizes. Its social media management tool assists you with finding fresh and trending content on the web that pertains to your target audience. Additionally, you can plan and schedule multiple pieces of content to be published on numerous networks in just one go. ContentStudio has both monthly and annual pricing plans ranging from $39 to $299 per month. The tiers offered are Pro, Small, Medium, and Large. However, you can initially get started with a free 14-day trial.
“We use ContentStudio.io to manage our customers’ social media content. It is an integral piece of our approval, scheduling, and posting content process. It is easy to use and provides all the features we need in a social media content management tool including reports and insights for presenting to customers and improving our strategies over time. We use ContentStudio.io on a daily basis to manage our customers’ social media content management.”
—Donna Galassi, Brand Strategist and CEO, Blue Zenith Design + Strategy
Vendasta is a white-label social media marketing management tool to streamline your social media strategy, all in one platform. Users can publish a single post to multiple networks in just one click. Its ease of use saves time and allows you to focus on other essential areas of your business. Vendasta offers monthly, one-year, two-year, and three-year pricing plans. Monthly pricing options range significantly from as low as $42 per month to $1,150 per month. Before you make a commitment, you can first try Vendasta for free.
“Vendasta is a great resource for creating content, scheduling social media posts, and viewing reports. Once you log in, you are able to see a list of all the different accounts you manage from one dashboard, making the platform very easy to navigate. Once you select your client’s account, you can connect various social media accounts including Instagram, LinkedIn, Google My Business, and more. Plus, you can schedule the day and time for a post as well as view reports, add users, and view your social marketing calendar – which is what we primarily use it for. Because of all of the features and abilities, we couldn’t imagine using anything other than Vendasta on a day-to-day basis for our clients.”
—Casey Minarcik, Project Manager, Symboliq Media
The HubSpot brand is a leading resource for marketing professionals across all industries. In addition to software solutions for CRM, Service, Sales, and Operations, there is a HubSpot Marketing Hub that provides users with in-depth social media management tools as part of the overall solutions package. There are some free tools accessible to all, and then pricing scales according to the number of marketing contacts your organization needs to manage, with a bundle of services ranging from $45 per month to $1600 per month.
“We’re huge fans of using HubSpot’s Social Media Management Software. HubSpot social media management software allows us to publish content to social networks from the same place we build our campaigns. Most importantly we can link all social interactions back to our CRM so we can report on social media ROI.”
—Christopher Lara, Boston Manager, TheeDigital Boston
“We use HubSpot as a CRM, to manage our marketing efforts, to manage our social media accounts, and more. HubSpot allows integration with all our social media accounts and also allows for connecting the analytics data with other platforms like our website and our sales channels. It is an incredibly useful tool, has better integration with our workflow than social media management software (like Hootsuite), and allows us to keep all our data in one place.”
—Chris Mendes, CEO, 2Leaf
“Hubspot has been incredibly helpful with our social media marketing and content management. Having all of our marketing data in the same place as our consumer relationship data allows our company to cross check our tactics and adjust them accordingly.”
—Tyler Boyd, Chief Strategy Officer, Squeeze
A key to social media presence is being able to consistently post and refresh content. The MeetEdgar platform automates this process by identifying and posting on-brand evergreen material on a regular basis to keep users engaged with your brand’s social channels. The tool allows for A/B testing and content engagement tracking. After a 7-day trial, MeetEdgar runs users $49 per month.
“Meet Edgar repurposes that content you’ve spent a lot of time putting together, and will repost it once you’ve run out of fresh content. This saves time, money, energy, and headaches. It helps keep social media posting from being such a burden while continuing to drive traffic to your brand.” —Dan Morris, Editor, Fire & Saw
One of the industry standards for social media content management, the Hootsuite platform allows users to schedule across all channels and plan out scheduling campaigns. Other top-level tools such as consolidated communication channels and KPI analysis. After a 30-day trial, plans range from $49 to $600 a month depending on the number of users and social accounts.
“We use Hootsuite for scheduling, analytics, and content generation. Hootsuite features a number of useful applications and extensions that can be leveraged to help improve performance. It’s a dynamic one-stop-shop that can help social media managers achieve results and for that, we use it every day.”
—Michael Bernieri, Project Manager, Mystic Media
“Hootsuite allows us to schedule and manage posting on social media platforms for all of our clients. By offering multiple users and multiple clients Hootsuite makes it easy for our team to collaborate on our social media accounts.”
—Jeff Masilun, Creative Director, Mindstorm Communications Group, Inc.
“We use Hootsuite every single day for scheduling, engagement, and comment moderation. We like that it offers simple onboarding, good reporting, and is easy to use.”
—Carolina Horna, Social Media Strategist, Major Tom
“Using Hootsuite has made me take advantage of scheduling and improving the quality of our posts. Furthermore, it’s a perfect tool for SMBs to use social currency or their capacity to be knowledgeable about what’s trending. These elements have become influential in the way I run my business.”
—Michael Hammelburger, CEO, Sales Therapy
For businesses ranging from SMBs to franchises, agencies, and large-scale enterprises, eClincher is a full-range social media marketing solution. Every necessary function, from scheduling and publishing tools to campaign management, link tracking, reputation management, and content storage and management, are covered by the eClincher from a single interface. A 14-day trial transitions into one of three tiers of service, ranging from $59 to $219 a month.
“I have recommended eClincher for those who want to manage and study their social media footprint. It stands primarily because of the smart queues and RSS feeds for the auto-posting options. Finally, for those looking to try their luck with influencer marketing, this is a must-have tool as it allows you to search for them.”
—David Attard, Digital Consultant, Collective Ray
A multifunctional platform that allows users to integrate a unified media inbox with publishing tools and social media monitoring, Agorapulse pulls key data points from the other tools for users to track important performance metrics. Built to support growing businesses while offering services on par with the likes of Hootsuite and Sprout Social, Agorapulse offers a 30-day trial. After the trial, individual marketing professionals can utilize the free tier to get their brand up and running, or take advantage of paid options ranging from $79 to $159 a month.
“We use this Agorapulse to effectively manage, and schedule all our social media clients. Agorapulse allows us to schedule posts to multiple social platforms at once instead of natively going into each app. It also has a robust reporting function that provides us with detailed analytics about post-performance and engagement. This reporting feature allows us to create a more effective strategy and achieve desired campaign results for our clients. We use Agorapulse every day for listening and engaging with users.”
—Andrea Anglin, Agency Director, Baseline Creative
“One of the biggest benefits is that with Agorapulse we can amend posts for each platform when scheduling to make sure they fit the customer personas of each platform; other software requires you to create each post for each platform individually.”
—Charlotte Parker, Social Media Executive, Zeal
An all-in-one social media management platform, Sprout Social helps data-driven organizations leverage full value out of social media channels. The platform provides solutions for social media management, customer engagement, and data analytics and visualization. After a 30-day trial, users are charged $89 per month for standard access or $149 a month for an increased access level to Sprout Social’s tools.
“We use Sprout Social to plan out, schedule, and analyze social media strategies for a number of different clients at our agency. We particularly like the ability to tag each post on Sprout with internal definitions so we can get granular data on what post types, post content, and messaging resonates with our clients’ audiences.”
—Jennifer Leavens, Social Media Marketing Specialist, Coalition Technologies
“Sprout Social is notable for its social listening capabilities, which advise customers on how to strategically approach their content and marketing efforts to appeal to what their audience is engaged in at any given time. Finally, Sprout Social offers a number of support alternatives, including phone and email help, as well as a knowledge base platform.”
—Satya Sidhartha Parija, Co-Founder and CMO, Doctor Spring
Community Alternatives to the Major Social Media Management Tools
Above we discussed some of the major software solutions our community respondents depend upon most. From our survey, there were an additional 12 social media management tools the community feels are indispensable.
Providing features to businesses of all sizes, RADAAR streamlines the management of multiple social media accounts at once. This platform allows you to create and publish content, direct all incoming messages to one inbox, track keywords, and analyze online engagement metrics. RADAAR offers monthly and yearly Basic, Premium, and Professional pricing plans. Plans vary from $3.99 per month to $29.99 per month. Consider registering for a free 14-day trial if you’re unsure of which plan to choose.
“It’s all-in-one social media tool is especially great for us as a market research firm – we can use it for social listening to monitor and respond to relevant keywords. We use it as part of our daily work life because of its amazing versatility at an amazing price point.”
—Adam Collins, Research Consultant, Handmade Insights + Strategy
Publer, also known as the “Social Media Superhero,” is a social media tool that enables you to schedule, monitor, and analyze numerous social media posts from one location. It also fosters team collaboration by allowing you to create teams, invite multiple team members, and assign their roles to any social media account that you manage. Publer’s pricing plans are offered in monthly, three-month, six-month, and annual increments. Pricing varies from $10 per month to $192 per month for their Silver or Gold plans. You can try their free plan, a seven-day free trial of their Silver plan, or a 14-day free trial of their Gold plan.
“I really like tools that allow you to recycle content, like Publer. Social media algorithms make it so only a fraction of your audience sees your content. Being able to recycle your best social content means you get the most life possible out of your work. This software allows us to maximize our time and ensure the content that we’re proud of creating is seen by as many followers as possible.”
—Crystal Paschal, Marketing Director, Ayokay
“I use Publer to schedule my social media and Google My Business posts. I like Publer because it is free for up to 5 social media profiles and is simple to use. I use it weekly myself and suggest it often to my SEO students.”
—Bruce Jones, CEO, 1ON1 SEO Training
This platform is an official partner with Instagram and Pinterest and built around supporting post scheduling and content management on these platforms. Users can also use Planoly in conjunction with Facebook and Twitter to help organize and analyze their social channels. Test out the platform on a few social profiles for free, and then scale your operation accordingly depending how many people will be managing profiles with tiers ranging from $7 to $23 a month.
“Planoly really makes planning and scheduling a lot easier. It also offers very useful business profile analytics and you can even save your favorite templates and hashtags in there for future posts. Also, the fact that it has both a desktop and mobile version is really handy!”
—Matthew Paxton, Founder, Hypernia
A fully featured social media marketing tool, Later.com focuses its content generation and tracking tools on helping users create the right content for social channels devoted to video and visual content like Instagram, TikTok, and Pinterest, with tools also built to help manage your B2B content on LinkedIn. Business accounts start with a single user at $12.50 per month and scale to more robust marketing departments accessing the tool starting at $33.33 per month. The platform has a free option and individual user pricing tiers as well.
“I like the fact we can save the hashtag groups we use and that Later also has a built-in hashtag suggestion tool. All-time-saving features! We have around 2 million social media followers across our channels, so being able to manage all the different social media accounts for our brand in one account is a massive time-saver.”
—Dexter Jones, Director, We Love Cats and Kittens
An interestingly often-mentioned social media marketing management ment software solution, Canva offers a DIY approach for marketing professionals to create, schedule, and distribue social content across multiple channels. A great branding tool, it lacks some of the more robust performance and analytics tracking tools, requiring users to bring in other solutions to extend the functionality. The program deploys a sliding price model depending on the number of users and depth of services required; the free model can be upgraded to a monthly fee structure ranging from $13 per user per month, with additional users costing $7 additional at each tier.
“It gathers some of the best functionalities of Adobe and makes them so simple to use. It can be useful when you don’t have a budget for a designer and it includes a stock of pictures and videos that is vast. Also, it allows you to connect your social media platforms and use it to program and schedule publications and get some metrics.”
—Miguel Gonzalez, Digital Marketing Executive, Dealers League
Growbase.co is a complete social media management platform that allows you to schedule and plan your campaigns. Once your campaigns go live, you can use Growbase to track how your content’s performing, as well as your audience engagement across your social media channels. Growbase offers both monthly and annual pricing plans ranging from $15 per month to $60 per month. You’ll have the option to choose from its Basic, Standard, and Premium tiers. You can also visit Growbase’s website to explore their free trial options first.
“We’ve used Growbase for the past two years to schedule all social media posts cohesively. Growbase offers some of the cheapest prices we’ve found and we’re able to manage multiple accounts in one place. It also lets us look into the analytics of all our social media accounts.”
— Jonathan Saeidian, CEO, Brenton Way
A platform similar to Canva that focuses on video content creation, Ripl comes with ready-made templates for creating powerful social media content. Ripl also provides access with brand promotion solutions and scheduling functionality. After a 7-day trial, Ripl can be accessed for $15 a month or at a flat annual rate of $120.
“With Ripl, we can create branded videos in just a few clicks. Furthermore, it is fully functional on Android or iOS mobile devices, allowing us to write, edit and schedule on the go.”
—Dave Nilsson, Founder & Director, Converted Click
Loomly’s social media management tools are focused on creating and managing online content, allowing users to create drafts and save assets in an organized accessible library. Teams can collaborate through Loomly on advertising projects and manage campaign workflows through the interface, while tracing performance through customized analytics-focused reporting. After a 15-day trial, user organizations can access any one of five paid tiers ranging from $25 per month to $332 per month, depending on the structure of the term conditions.
“Loomly is my number one social media management software thanks to its master calendar that can help create multiple social media calendars, manage and optimize content, social sharing, lead tracking and scoring in one place. With Loomly, you can store, access and share content types in libraries such as post templates, photos, videos, links and posts. What’s more? Loomly can automate sharing your website’s RSS feed to the social channels you specify.”
—Jon Torres, Founder, JonTorres.com
The Social Pilot tool is a versatile social media marketing platform with mobile capabilities that allows individual users to both automate posting of curated content and to schedule user-generated content. Agencies and freelancers can also use Social Pilot to collaborate with clients while marketing departments can collaborate across the organization on marketing initiatives. Social Pilot sets itself apart as an affordable alternative to some of the industry standards by providing access to more profiles for lower monthly fees. Following a 14-day trial, small businesses, individual marketing specialists, and enterprise level marketing entities can access Social Pilot for as low as $25.50 a month, and up to $ $150 per month.
“We use Social Pilot daily to schedule all of our content for our clients. It is very user-friendly and it gives us a chance to approve the post before they are live. It also links to most social media channels that we use.”
—Shania Khan, CEO, For The Love of People Group
“Marketing companies and other users can utilize a social media calendar to illustrate their social media sharing tactics, making them more creative and profitable. As a result, SocialPilot is an excellent resource for displaying both good and negative marketing trends.”
—Damien Knight, CEO, Workever
Sendible adds a unique spin to its publishing, social media listening tools, and analytics dashboards by allowing the user to collaborate with clients and team members on content and organizing social media strategies. A Sendible 14-day trial can be transitioned into paid access ranging from $29 to $199 per month. Agency level access starts at $399 per month.
“One of my favorite features of Sendible is that it reports brand mentions which give us the added benefit of responding to our social media following. The mobile app is easy to use and the program easily handles multiple social media campaigns at one time.”
—Ouriel Lemmel, CEO & Founder, WinIt Mobile App
If your marketing agency’s looking to scale, Cloud Campaign may be an ideal tool for you. Its robust scheduling options, mention tracking capabilities, and 1-click client reports can help streamline your agency’s daily workflow. Cloud Campaign has three monthly pricing tiers called Freelancer, Studio, and Agency. Rates start at $39 per month and end at $299 per month, based on the tier. You can also sample the tiers through a free 14-day trial.
“Cloud Campaign makes scheduling SO easy but it’s all the other features I love that really put it over the top. My team uses it together and we can comment internally on content and with clients, and clients can approve it by clicking on a link (and without having to log into an app or site). You can read and respond to all comments through the platform, and even create content directly in the app using Canva, stock photography, or your own images. The analytics and reporting are better than what each of the social platforms provides. We use it as our social media home base – for our own brand and for our clients’ brands. It’s the most feature-rich out of any similar software I’ve used.”
—Amanda Gregory, Founder, Kafen8
Mixing the management functions of a strong social media management software with the SEO and PPC planning tools of other marketing platforms, Semrush helps users to grow organic traffic. Semrush pricing tiers beyond the free account range from $120 per month to $450 per month, depending on the number of projects in play.
“Semrush really lets you get granular with your data in a way that other management tools don’t. If you have the money to invest in their Guru or Business levels, you may also need to hire a data analyst just to work through all of the information you can get about keywords and domain analytics.”
—Devon Fata, CEO & Founder, Pixoul
Find the Social Media Marketing Software That Works Best for Your Brand
Whether you engage with social media on a brand-basis for your own business or on behalf of your clients, your organization would benefit greatly from the use of a social media management software solution. If you’re looking for assistance in implementing any one of the solutions you’ve learned about here, the UpCity business-to-business marketplace is a great place to connect with potential service providers. Want to learn more about social media marketing solutions and other strategies? Learn more from our experts on social media marketing strategies and trends.