Launched in 2004 as one of the original social platforms, Facebook remains a powerful marketing tool in the social media landscape. With more than 2 billion active daily users, marketers understand the importance of boosting visitor engagement in order to best leverage Facebook as a client acquisition tool[1].
Why is Facebook page promotion important to your social media strategy?
Social media marketing plays a critical role in boosting online visibility and brand awareness. With the largest active user base, Facebook also boasts the highest conversion rate compared to other social platforms. While popular platforms report conversion rates ranging between 2.4% (LinkedIn) and 3.4% (TikTok), Facebook has a conversion rate of around 9.2%, making it a no-brainer when it comes to where to dedicate advertising spend[2].
Visibility equals reach and engagement
Visibility of your brand is naturally boosted by the activities of users on Facebook, as users share and discuss posts they find interesting or engaging. This means that ads and posts on Facebook need to adhere to current trending tactics and leverage powerful visuals in order to stand out from the noise of other advertisers.
Why use Facebook promotion applications?
The challenge in keeping up with Facebook posting is that it’s just one piece of your overall strategy, and requires users to post multiple times throughout the week in order to gain traction in the Facebook algorithm. As a result, marketers are becoming increasingly reliant upon automation and software tools to be more efficient in their campaign planning and execution.
Best Facebook Promotions Apps that help boost engagement
Because social media marketing has become so focused on data analytics, marketers have come to rely upon web and mobile applications to create, manage, analyze, and improve their marketing campaigns executed on Facebook and other social platforms. These tools help track return on investment (ROI) as well as conversions that can be attributed to social media activity over time, helping to justify further investment.
Here are 20 of the top Facebook promotion apps that will help to optimize your small business’ social media management and ensure that you are reaching the necessary potential customers to increase engagement and grow your business.
1. Agorapulse
Agorapulse is a dashboard that shows you an overview of the activity on your Facebook page and allows you to schedule posts and manage your campaigns from a central location. While they’ve removed the contest support functionalities, the platform has robust support for social commerce and data analytics. The app comes with a free trial and works well with Facebook pixel.
2. ShortStack
ShortStack is used by marketers to create contests, landing pages, and special offers across Facebook campaigns. The application gives you an incredible number of options inside of an easy to use campaign editor to capture contact information. This is one of the most effective apps on the market for putting out campaigns quickly.
3. Likealyzer
Likealyzer helps you to review any Facebook page that you want to rate. The app will also give you recommendations on how this page could improve itself. You do not have to own the pages you’re testing, so you can test your page rank against that of your competitors and get tips from both perspectives. It is also a great way to see what your customers think of your business page, allowing you to reevaluate your marketing strategy.
4. Post Planner
Post Planner is an all-in-one social media planning tool that facilitates post-scheduling and post automation. It’s also known for allowing users the opportunity to engage a viral search feature to get a lot of traction out of pages that may not seem as though they have the reach to get big things done. The viral search feature helps you to find photos that will help increase the viral engagement of your posts.
5. Fanpage Karma
With one of the most unique and extensive Facebook page analysis interfaces available, Fanpage Karma allows you to drill down as deeply as you need in order to learn more about a Facebook page’s performance. The metrics that the app follows include benchmarking, influencers, fan engagement, and tagging.
6. AdRoll
Adroll is a retargeting and prospecting platform that has access to over 500 different ad exchanges. The platform allows campaign visibility across multiple channels, letting users monitor the performance of Facebook advertising relative to other social channels. AdRoll also easily integrates with other ad manager tools.
7. Canva
Canva is a user-friendly graphics design platform that provides extensive templates and resources to marketing professionals and design teams. Users can use the platform in a free capacity or under a premium access plan to create visually appealing assets to support social media marketing campaigns and improve engagement.
8. Customers.ai (formerly MobileMonkey)
Customers.ai is a rebranding and pivot of the app MobileMonkey to bring it more in line with client needs. As an AI-driven sales automation platform and prospecting platform, Customers.ai allows the identification of anonymous website visitors by email, and then integrates with other tools to create personalized outreach to customized and segmented distribution lists.
9. Brevo (formerly Sendinblue)
Brevo is a series of marketing tools that includes a versatile marketing platform. The platform allows users to build targeted contact lists and “lookalike” lists. Users can then build visibly engaging ads around these lists and track their performance. This platform can be paired with Brevo’s Conversations chat tool to improve ongoing engagement beyond the email campaign.
10. Buffer
Buffer is a multi-platform marketing app that allows users to plan, create, and schedule post content and then track boosted post engagement in order to better engage with visitors. The platform prioritizes enhancing relationships with core customers and improving post engagement.
11. SocialPilot
Take pre-planning and post automation to the next level with SocialPilot’s post scheduling tools. The platform also comes with ideas for content and the ability to save and organize inventory content using hashtags and other labels. The tool comes with an AI assistant that helps with captioning, tagging, and choosing the right content for your Facebook posts.
12. AdEspresso
Managed by Hootsuite, AdEspresso allows you to create, manage, and analyze the results of Facebook campaigns. The platform allows users to create multiple versions of an ad and deploy the variations that work best for your marketing needs. With the analytics gathered, users are able to optimize their campaigns and create custom rules for future campaigns. The platform includes access to AdEspresso University, which includes tutorials and training material designed to help improve Facebook Ads performance.
13. Oktopost
Attributing conversions and other marketing KPIs to social media posts on Facebook can be challenging. Oktopost quantifies the impact of social media posts by providing deep insight into engagement and conversions resulting from posts on Facebook. This tool provides insight into not only the types of posts that convert, but also when you should be posting to capitalize on user engagement.
14. Brandwatch
In addition to the standard analytics tools and community engagement tools most social media advertising management platforms provide users, Brandwatch provides social listening tools, an influencer marketing platform, and social media ad management tools all under a single umbrella. The social listening and influencer tools are especially helpful in helping marketing teams understand and analyze how influencers are shaping the marketing landscape.
15. Emplifi
Emplifi supports your brands social listening needs with a robust social media-focused platform capable of competing with industry standards such as SproutSocial and Hootsuite. In addition to content creation and posting tools, Emplifi supports user generated content (UGC) campaigns and helps to track social influencer marketing trends. Its robust social listening tools allow users to respond to and manage customer care issues quickly.
16. invideo.io
The invideo.io app takes video production to another level, with an AI-driven interface that provides access to both pre-made templates and a production editor allowing users to create video ad content from scratch. Users can combine video, images, audio content, and customized text to create ad content. The AI interface allows the user to input a prompt, for which it will use stock video, images, and text, as well as AI-generated voiceover, to create an ad.
17. Cyfe
Data is the most powerful tool your marketing team can leverage to make informed marketing decisions. Cyfe provides unified social media dashboards that can be customized by platform to ensure your team has access to page metrics, post engagement statistics, and demographic data about your target audience. Combined, these data streams provide insight into how your visitor base grows and changes over time and what factors have boosted their engagement over time.
18. WordStream
A multi-level marketing interface from LocaliQ, WordStream allows your team to manage social listings and marketing campaigns. While it provides access to ad creation tools much as other apps on the market, it has a unique Facebook Ads Grader function that helps determine where you’re missing opportunities to reach and convert more leads.
19. WASK.co
The WASK tool accesses both Facebook and Google algorithms to process and analyze ad campaign data and provide users with actionable insights. It’s also capable of utilizing AI algorithms to more precisely target and manage audiences for ad distribution, perform A/B testing, and ensure ad campaigns are reaching the right customers to maximize conversions.
20. Heyo
Heyo is a tool dedicated to running contests, quizzes, and sweepstakes on your social media platforms and allows users to create interactive campaigns that can be accessed not only on Facebook and other social networks, but also on mobile apps and websites. These engagement experiences help grow your marketing lists and increase lead generation and client acquisition.
Don’t go against the competition without the right Facebook promotion apps to boost user engagement
Global annual marketing spend is expected to reach roughly $207 billion by the end of 2023, so it stands that this list of 20 social media marketing applications is only a glimpse at the solutions available to your marketing team[3].
A 2022 UpCity survey revealed that 56% of small businesses prioritized social media in their marketing strategy, a figure that has only increased as consumers focus their attention and increase their use of social media.
With so much focus on social platforms, the landscape of marketing applications is constantly evolving, and your team is already tasked with keeping up with the needs of your customers and managing day-to-day operations.
Partnering with a social media agency that specializes in Facebook marketing can be the best way to alleviate the burden on your in-house team. These experts make a point of keeping up with trends in social media marketing and the Facebook page apps that support those trends. Take advantage of their expertise and grow your business in the coming year across Facebook and other social media platforms.
Editor’s note: While this list was originally created in July 2013, we’ve since updated it several times to keep it up-to-date as new tools and solutions become available.