In addition to guest posting on the UpCity blog, GSM Results is featured as one of the Top Social Media Agencies in the United States. Check out their profile!
It’s tempting for business owners to dismiss social media as a tangent to their overall digital marketing plan, but in reality, it is a crucial element of staking out your place in the digital market. Your social media strategy can powerfully boost the effectiveness of your overall marketing campaign by increasing your visibility where it matters most. It also creates a direct connection between you and your customers that can’t be replicated anywhere else. Here are some of the ways your social media presence can extend your reach and how an agency can master that strategy.
Time is Money
Maintaining activity within all your social media profiles lets customers know that you are available, relevant, and take your business seriously. As most business owners are aware, time is finite and mostly controlled by day-to-day operations. A social media-focused agency allows a business owner to operate their business efficiently and handles posting content and scheduling. An agency should have the posting ratio down to a science and will avoid inundating your followers with sales-y or not relevant material, which may overwhelm your followers and leave a bad taste in their mouth. After a long enough period of this poor posting practice, it may indeed hurt your business’ reputation.
How Social Media Affects Your Visibility
Indexable Information
The first step in opening any social media account is completing a profile. When you complete a profile for your business, that information is indexable content. Websites that host business reviews use information from social media pages to create profiles of companies. The forms created by these third-party review sites are then used by Google to create their local business information pages.
Having an agency check, double-check, and triple-check the information in your profiles ensures that Google will index your business NAP correctly and reward your brand for consistency. An agency will ensure that this information about your business is there to be found and that the information is correct across the board. As a result, you’ll experience increased visibility, especially among local consumers who are looking at local reviews, and you won’t risk the confusion associated with incorrect or missing information.
Content Syndication
Your social media platforms are publishing houses for all of your digital content. You can directly disseminate all of the pieces of content you create to your followers, who are then able to share it with their friends. If your content is shared, it could reach thousands of new people and generate a long list of new opportunities. Having a large number of shares on social media does not itself impact the rankings of your content in search engines, but it can connect you to people who link back to your content in their work. The more links you have coming back to your content from high-quality sites, the higher your work will rank. An agency with social media experience can create share-worthy content. You should always ask a potential social media management agency for previous work examples to see if they produce high-quality content. Look for likes, shares, and reactions on their created posts to see the results.
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Influencer Connections
Social media websites offer the best way for your content to cross the screen of digital influencers. By sharing content that you’ve generated on your social media pages, you can increase the likelihood that it will be recognized by the digital influencers in your market. These influencers can put your content in front of a new cohort of people by sharing your pieces, and they can increase the reach and visibility of your brand by inviting you to create a guest post or otherwise connect with their followers.
Social Media is a Community Effort
Successful social media marketing is much more than just updating your status. An experienced content agency knows how to leverage your pages to increase your visibility. An agency can make certain your profiles all align with your correct business information, create relatable and digestible content, and bring your brand to thousands of new potential customers.