When it comes to improving your search visibility score, sometimes getting back to basics is the best place to start.
Search visibility, also known as search engine visibility or SEO visibility, is the share of traffic your website receives from its rankings organically. So if a specific keyword helps your website rank first, second, or third on Google, the percentage of clicks you get from that ranking is your search visibility. Improving your search visibility is important because the more traffic your website receives, the more opportunities for increased business.
Search Trends That are Here to Stay
At UpCity, we know that change is constant and there is an ever-growing list of to-dos to stay visible in a highly competitive market. It can be difficult to wrap your head around knowing where to even start. To kick off your visibility upgrades, here are some recommendations from ThriveHive, a content marketing firm (and UpCity customer) based in Quincy, MA, that we agree with:
Create a business profile/directory
While we know by this point that having a website and social media presence is a must, in today’s competitive marketplace, it doesn’t stop there. Having a Google My Business profile and profiles on directory sites, such as UpCity, have become just as important. Getting verified and collecting reviews helps establish credibility and trust with your audience, but the benefits don’t stop there. Business profiles help you garner more exposure on Google, plus a listing creates more opportunities for optimization.
Mobile-first
User experience makes a difference when it comes to ranking, and that goes hand in hand with understanding mobile internet usage surpasses desktop. For example, think of when you’re trying to look up where to get pizza nearby. You’re probably on your phone, and if a restaurant’s website has a slow load time, plus you have to zoom in and out to see the screen and select your order, you might be tempted to find another place that’s less difficult to order from. That same mindset applies to B2B businesses.
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Consistency
As you go about implementing your best practices for increasing your company’s visibility, don’t forget that consistency is key. That’s why across all our platforms, you’ll see us as “UpCity.” Not “Up City,” “Upcity,” “UpCity for Businesses” or even “UpCity, Inc.” It’s all in the details, and if it’s not uniform across all channels, your local SEO will pay the price and you’ll confuse your customers.
Reviews
At UpCity, we can’t recommend this enough. Reviews are crucial for building trust, transparency, and credibility with your customers and potential audiences. But they also benefit your business by helping it become more visible in search results and feeds.
Quick SEO Tweaks That Add Up
Small changes can add up and help lead to big results. We understand the hustle and that you’re busy. Not to mention, overhauling your SEO strategy is a time-consuming process that requires diligence and patience before seeing those desired long-term results. If you’re looking to implement some quick fixes in the meantime to supplement your overall strategy, don’t forget about these best practices:
- Improve meta tags
- Earn backlinks
- Optimize images
- Keep keywords in the headline
- Utilize multimedia to engage readers
Of course, this post only covers the tip of the iceberg. To learn more, check out the Visibility section of our blog and stay tuned as we continue to stay on top of the latest in visibility search trends.