Beyond the Typical Blog Post: Make it Interactive
In addition to guest posting on the UpCity blog, Kafen8 is featured as one of the Top Content Marketing Agencies in the United States. Check out their profile!
Content marketing is a valuable means of engaging with your target audience, allowing you to reach new consumers, raise brand awareness, and also increase engagement among existing consumers. That said, content marketing services have evolved significantly over the past years.
Simply posting a short blog with a single image doesn’t get the results it used to years ago. You’ve got to do more if you’re going to stand out from the crowd and rise in the search engine rankings.
Smart marketers are doing more with their blogs to grow their traffic and engagement. They’re incorporating more interactive content like videos, quizzes, calculators, and polls.
Find out how to harness the power of this kind of interactive blog content marketing below.
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The Value of Interactive Content Marketing with Blogs
More interactive content can also help you gain visibility via SERPs, search engine results pages. SERPs include organic search results as well as paid Google ads, knowledge graphs, featured snippets — and, you guessed it, video.
SERPs are important for search engine optimization (SEO) because they can determine just how your site appears on Google’s first page. Most users rely on the first page of results and don’t even click further, so this is super important.
More interactive content like video increases your odds of performing well in SERPs, which can mean more traffic to your site.
More traffic equals more eyes on your goods or services — meaning more potential clients. This increases your conversion rates, lead generation, and sales and will ultimately (hopefully!) boost your bottom line business-wise.
Consider Video First
Videos are a prime way to get people engaged and commenting on your content. Video is a great medium to share more of the color and personality behind your brand.
In 2021, 86% of businesses are using video marketing. In 2016, that number was just 61%. If you look at that rise, it’s probably a good bet to say that video is the future of interactive content marketing services.
Studies show that posts without interactive video content get 92% less traffic. They also get 24% fewer shares than posts with at least one video.
While video isn’t technically a two-way interaction, what we love about video is that it’s dynamic. It’s got energy. It’s attention-getting and visual. That’s why video is driving growth in content marketing.
Other Interactive Content Ideas
Video isn’t the only type of interactive content that content marketers are using successfully these days.
Blogs can include other types of interactive content like quizzes, infographics, slide shows, calculators, downloadable worksheets, augmented reality, interactive ebooks, and more.
What do all these kinds of content have in common? They are practical and offer added value to your readers. Further, they require the user to engage actively. It’s easy to skim over chunks of text. Interactive content demands more attention and engagement.
When you’re thinking about how to integrate more interactive content into your company’s content marketing strategy, think about your ideal client. What questions do they have? What pain points do they have? How can you create an experience for someone who is shopping for your product online? Create marketing tools that bring them value by driving clarity, education, and even fun.
Get Inspired with Examples of Interactive Content
Still stumped as to just how interactive marketing content can help attract attention and drive engagement? Here are some examples that can help demonstrate the utility of this approach (and inspire you).
Take this blog with a downloadable checklist from Kafen8, for example. This article is about how to optimize website content for SEO. Inside the blog, there’s a downloadable, printable checklist that gives users things to check for every time they publish content. Kafen8 created the tool to drive value for their readers with something users can print and use over and over again as they create new content.
Augmented Reality Features
IKEA, the home furnishing brand, has created a virtual try-out augmented reality experience. Using their app, you can take a picture of your space and see what their furniture will look like in it. We love this content because it helps provide clarity for the consumer – after engaging with this content, potential buyers no longer wonder if a couch or table will work in their space because they’ve seen it using augmented reality.
Want another example? We’ve got one. Check out this interactive quiz from Hubspot. It’s all about knowing your customers. It’s a great example of a tool made to help bring clarity to their prospects, in this case, business owners.
What we also love about this content is that it’s not just an article. It’s a quiz, so it gets their readers to engage with the Hubspot brand – active engagement is always a big plus when you’re a content marketer.
Your Users Want More. Give it to Them!
Today’s consumers are savvy. People are looking for more than the typical “one picture and 1000 words” format. They are already flooded with loads of online material and need next-level content to captivate them and drive value.
Use interactive content marketing to entertain, engage, and drive clarity for your prospects. You’ll see results.