Branding HUB

Explore Branding Articles

Understanding branding, rebranding, and brand visibility can be the key to business growth. This page has everything you need to learn all the branding fundamentals, latest standards, and solutions to industry challenges. At UpCity, we provide expertise and trusted resources to help you achieve your branding objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent branding blog posts below.

Most Popular Branding Articles

The Power of Copyright and Trademark Protection for Your Brand

Ask any seasoned marketing professional for a list of events or situations that are capable of completely disrupting their workflow,…

2022 Statistics: 51% of Businesses Changed Their Branding Since COVID-19

We leveraged Pollfish to survey 600 U.S. and Canadian marketing experts on their 2022 brand strategy. Our article features original…

5 Ways Branding Archetypes Can Help New Brands Succeed

Get to know five ways that branding and storytelling archetypes can help your company be prepared for any situation.

How to Hire a Branding Agency

Our detailed hiring guide will walk you through the ins and outs of hiring a branding agency that aligns with…

Latest Branding Articles

56% of Digital Marketers Have Been Negatively Impacted By Google Updates: Survey

We leveraged Pollfish to survey 600 U.S. and Canadian marketing experts on their 2022 brand strategy. Our article features original…
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What Is A Research And Discovery Phase Before a Rebrand?

Successful rebranding strategies result from thorough research and discovery phases. Read more to learn how to get started.
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2022 Statistics: 51% of Businesses Changed Their Branding Since COVID-19

We leveraged Pollfish to survey 600 U.S. and Canadian marketing experts on their 2022 brand strategy. Our article features original…
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How Long Does It Take To Create a Logo?

With all that goes into creating a logo, it certainly takes some time and thought to get it right. So,…
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Influencer Marketing Trends You Need to Know

The changing landscape of social media and ubiquity of influencer marketing can seem overwhelming to navigate, so we’ll break it…
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What Are the Characteristics of a Good Logo?

Creating a logo for your company doesn’t have to be difficult if you follow these tips when it’s time to…
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How to Hire a Branding Agency

Our detailed hiring guide will walk you through the ins and outs of hiring a branding agency that aligns with…
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Best Practices for Establishing Your Brand Guidelines

As more people work with your brand (internal and external), the risk of compromising the integrity of your brand increases…
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4 tips for increasing brand recognition

Many of the most successful brands only need one simple image, a few seconds of a jingle, or a short…
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How Quality Branding Speaks Before You Even Say a Word

Quality Branding is much like tone–it’s communicating a message even before your written or verbal messaging says a thing. Getting…
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