Branding HUB
Explore Branding Articles
Understanding branding, rebranding, and brand visibility can be the key to business growth. This page has everything you need to learn all the branding fundamentals, latest standards, and solutions to industry challenges. At UpCity, we provide expertise and trusted resources to help you achieve your branding objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent branding blog posts below.
Most Popular Branding Articles
The Power of Copyright and Trademark Protection for Your Brand
As a business manager, it’s easy to focus solely on building your brand and growing your customer base. However, when…
2022 Statistics: 51% of Businesses Changed Their Branding Since COVID-19
We leveraged Pollfish to survey 600 U.S. and Canadian marketing experts on their 2022 brand strategy. Our article features original…
5 Ways Branding Archetypes Can Help New Brands Succeed
Get to know five ways that branding and storytelling archetypes can help your company be prepared for any situation.
Our detailed hiring guide will walk you through the ins and outs of hiring a branding agency that aligns with…
Latest Branding Articles
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The Power of Copyright and Trademark Protection for Your Brand
As a business manager, it’s easy to focus solely on building your brand and growing your customer base. However, when…
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How To Create Brand Identity for Small Businesses
Every consumer has their favorite brands—brands they trust, recognize, and return to time and again for the products or services…
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Should Small Businesses Use Personal Branding?
There are many methods for marketing your brand. Historically, most businesses have relied upon paid marketing tactics and product or…
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How Do You Rebrand After a PR Crisis?
A small business brand is something that can take ages to build and minutes to destroy. Branding goes much deeper…
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Understanding Luxury Branding and Marketing Strategies
Digital marketing strategies by luxury brands are consistently expanding to maintain their positioning and keep their target audience.
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3 of the Best Branding Essentials for New Businesses
A brand with a good reputation will acquire more customers, improve customer retention, and make more sales and profits over…
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7 Steps to Good Logo Design
We will break down each one and explore the importance of the step in the process of good logo design…
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Insights: 46% of SMBs are using AI while growing their team in 2022
600 women across the U.S. share their workplace experiences regarding their roles, work environments, career moves, and professional goals.
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44% of hybrid businesses transitioned to a hybrid model during COVID-19
UpCity surveyed 600 hybrid U.S. small businesses on their preferred collaboration tools in 2022. Hybrid small business owners and employees…
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Women in the Workplace U.S. Statistics: 2022 Survey
600 women across the U.S. share their workplace experiences regarding their roles, work environments, career moves, and professional goals.
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