How To Use Videos on Amazon To Sell Like a Pro

Anyone who shops online knows that you can find almost anything on Amazon. Without a doubt, it is by far the biggest eCommerce company in the world. And Amazon isn’t just an eCommerce company, it’s also an eCommerce marketplace, allowing outside sellers to use the Amazon platform in order to sell their own products.

For this reason, Amazon has become a popular destination for businesses to grow their customer base. One of the most effective ways to do this on Amazon is by using videos to promote products and services.

Whether you’re a small business just starting out or a large company looking to reach more customers, the Amazon platform provides opportunities for businesses of all sizes and types. With the right strategy, using videos on Amazon product listings can help your products stand out and drive sales.

In this article, we will teach you how you can use videos on Amazon to sell like a pro.

1. Know your audience

The first step to selling like a pro on Amazon is to know your audience. Identifying your target audience will help guide you to the right video content.

• Who is your audience?

• What are their interests and preferences?

• What do they need?

These are some of the questions that will help you create videos that are relevant to your audience and could help convince them to buy your products. You can also use Amazon’s customer data and analytics to gain insights about your target audience and identify what will resonate with them.

2. Choose the right format

Amazon provides different video formats that will speak well to different segments of your audience. When selecting a video format, consider your product, your audience, and the type of content that your target customers might engage with.

For example, if you sell fashion or beauty products, you can create customer review videos or unboxing videos to showcase your products and build customer confidence. If you’re selling kitchen appliances, you can make video tutorials or even collaborate with influencers to show how your products can be helpful to your audience. If you have a limited budget, you can use a video slideshow of your product images along with short text captions highlighting the product features and benefits.

3. Make the first few seconds interesting

It’s crucial to capture the attention of online shoppers in the first few seconds of your video before they lose interest and skip the ad or click away altogether. To avoid this, make sure that the first few seconds of your video are catchy by asking a question, addressing a pain point, or providing a solution. This way, online shoppers will ideally become interested in your video and click on your ad to learn more, pulling them into your sales funnel.

Avoid creating videos that are slow to get to the point and make for a frustrating customer experience. Try to include something intended to resonate with your target audience within the first few seconds. Never use black or empty frames at the start of your videos, as Amazon will reject your video.

4. Insert relevant keywords

When creating videos, include relevant keywords in the title and subtitle of your videos. Doing this tends to gain favor from the Amazon algorithm, which rewards you by giving your ads more visibility in the right places.

Here are some more tips for creating video titles that get attention:

• Keep it short, around 50-60 characters

• Use “power” words

• Try to make your headline as unique as possible

5. Make it visually appealing

Create videos that are professional and visually appealing to your audience. This means using high-quality visuals and sounds, writing engaging copy and narratives, and ensuring good lighting and clean backgrounds.

If you do not have the skills, tools, or time to produce your own high-quality videos, hire a professional video production company to do it for you. Poorly created videos can actually have a negative impact on your ads and overall performance.

6. Keep it short and sweet

Like most modern internet users, Amazon customers typically do not have the time and the patience to sit through long videos, especially when those videos are advertisements. In our experience, short and well-informed videos also convert more than long videos.

With that in mind, create videos that are short and to the point. Aim for videos that are between 30 seconds and two minutes in length, focusing primarily on the key features and benefits of your product.

7. Do not rely solely on sound

On Amazon, video ads automatically play without sound, although viewers do have the option to turn the audio on if they want to. Given that, you should optimize your video to ensure that it includes on-screen text that will communicate your message to your audience—even without sounds. These text captions should be easy-to-read and interesting to your audience, showcasing the key benefits and features of your products

8. Add a call to action

Lastly, make sure to include a call to action in your videos. You can encourage your customers to click through to your product detail page, sign up for your email list, or follow you on social media. This will help you build your online presence and reach more customers.

Following these tips will help you use videos effectively on Amazon. This will enable you to reach more customers and engage them more effectively, which will in turn improve your overall performance and increase ROI. As you create your videos, make sure to think about your audience, select the right ad format, create a visually appealing video, and keep it succinct.