10 Dental Marketing Strategies for 2021
To book more new patients in 2021 and grow your dental practice, you need a dental marketing strategy built for the times. Use these 10 strategies to get your dental marketing up to speed, show up for new patients, and get your phones ringing!
Update Your SEO Strategy
When was the last time you updated the SEO keywords for your practice’s website? With Google updating its algorithm as often as twice a day, the most effective keywords are constantly changing. Fifteen percent of search questions have never been asked before, so if your SEO keywords are outdated, you won’t show up where and when new patients are searching for a new dentist. Use this list of 2021 SEO Keywords for Dentists to get started.
Show Up on Facebook
Are patients really looking on Facebook for a new dentist? The answer is YES! After all, Facebook has nearly 2 billion daily users, and those users are spending an average of 40 minutes a day on the social media platform. Forty minutes, every single day, where you could be showing potential new patients your practice! When you advertise on Facebook, you can (and will) book new patients. Facebook gives you smart targeting and retargeting power as well, to advertise to new patients in your area.
Improve Your Reviews
Ninety-four percent of patients are using online reviews to evaluate a healthcare provider, including dentists. No matter how uncomfortable or awkward it is to ask for patient reviews, you simply can’t avoid asking for them any longer. Eighty-four percent of patients trust online reviews as much as personal recommendations, so put a plan in place for you and your team to ask patients for reviews before they leave your office!
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Use a Local SEO Strategy
You want to attract new patients that are right in your backyard, so they are more likely to become lifetime patients! Pair your SEO keywords with your city and state and use them on your website to optimize for local search, so your practice shows up for patients searching right in your area.
Replace Stock Photos with Personalized Photos
How many stock photos do you have on your website? Patients need to feel as if they are taking a virtual step into your office when they visit your website, and stock photos may give them an inauthentic impression. Replace the stock photos with real, personalized photos of your practice, your staff, and the dentists, so patients can get a virtual welcoming to your practice.
Don’t Shy Away from Video Content
Using video content on your website is one of the best ways to attract more new patients. Testimonial videos, before and after videos, and video tours of your practice are all worthwhile content and proven to convert more new patients. But more than anything, a video of the dentist telling potential new patients about their practice is one of the best ways to improve your marketing strategy. Ten minutes out of your comfort zone could result in more new patients every single month!
Add a Clear Call-to-Action to Your Website
Your website needs to be able to convert visitors into new patients. Make sure there is a clear call-to-action that asks visitors to take the next step and call your practice. This can be a clickable phone number that allows patients to call straight from your website, or a “Request Appointment” button so your staff can contact that patient.
Put Special Offers on Your Homepage
Almost every dental practice runs special offers, whether it’s a New Patient Special, Free X-Rays, and so on. But we’ve analyzed more than 50 dental practice websites, and only 7% of them put these offers on their homepage. This is a huge missed opportunity to appeal to new patients! You want to show patients every possible reason they should choose your practice right on the homepage, so don’t hide those special offers!
Use Your Google My Business Profile
In 2021, your Google My Business profile is increasingly important! Having a Google My Business listing with accurate information, hours, and a click-to-call function offers convenience for patients, which increases the chances they will choose our practice right away. Don’t forget to add personal photos to your Google My Business profile, so patients get a glimpse inside your office before they call!
Pay Attention to Your Front Office Performance
The goal of your marketing is to get your phones ringing with new patients, but the average dental practice only converts 23% of new patient calls. In other words, if you attract 100 new patients from your marketing, you are not booking 77 of them! Pay attention to your front office conversion, use these proven phone scripts, and start getting more high-quality new patients on your calendar!
With these 10 marketing strategies, you will set your practice up for success, so you can get more high-quality new patients on your calendar. If you need help getting started, schedule a free Marketing Assessment Call with Firegang.