In addition to guest posting on the UpCity blog, Exo Agency is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile!
Constant changes in Google’s algorithm make it hard to navigate your way to the top of the search engine results pages (SERPs). The power of the influencer market has doubled in the past few years, with global influencer market value reaching 13.8 billion U.S. dollars in 2021. Leveraging influencers in your digital marketing is a proven method for boosting your search engine optimization (SEO). Here are 10 ways influencer marketing can help with your business visibility.
Have Links To Your Business From An Authoritative Source
The authority and reputation of the people that link their content to your business have a huge influence on your SEO. Authority links are ones to your site from sources that build trust and have a good reputation themselves. The right influencers have naturally acquired authority status due to their high profile, the size of their brand, and the duration they have been active for. When influencers create content and backlink to you it is great for your SEO.
In a survey by Ascend2, over 40% of businesses said that link building was one of the biggest challenges they face in their SEO, with half of the businesses considering domain authority as the best way to measure the quality of a link. With an influencer on the side, you can naturally acquire authoritative links as an inevitable part of your collaboration.
Leverage The Power Of The Influencer Network
One influencer often has a network of many other micro-influencers or high-profile followers, meaning that you increase your chances of creating multiple backlinks from high authority sites. If an influencer cites you in their content and broadcasts it across their social media channels, it increases the chance that another high-profile source in their network will visit your site. Working with one influencer brings with it a network of other power sources, opportunities for increasing business visibility, and potential customers.
Increase Your Own Domain Authority
High-quality backlinks are an essential part of increasing your domain authority, and with influencers on the side, you’ll hopefully have these in abundance. Over time, you’ll find you grow your domain authority as more people visit your site. The statistics around influencer trust are powerful, with over seven in 10 people saying they trust influencers more than regular celebrities. With influencer marketing, you’ll naturally find your own site’s credibility rising.
Influencers Help Create Content With An Edge
Influencer content on your site can help keep your social media marketing material fresh and relevant to your audience. The whole success of an influencer marketing strategy comes from their ability to create credible and engaging content, so with a sponsored post from that individual, you can create unique content that adds value to your target audience. Influencer content is the quality, value-added material that you need to boost your SEO.
Reach A New Demographic
If you are trying to bring your service or product to a new target audience an influencer marketing campaign is the perfect way to do so. Influencers that have already excelled in a specific sector are the people you want to be working with to expose your business to their followers. Over half of all individuals trust influencer recommendations, with two out of five people buying products that influencers have shared on their social media platforms. Influencer marketing can help you bring your product to a new demographic.
Increase Engagement With Your Content
Influencers have made their brand work by having an audience that engages with their content. By working with an influencer, you can encourage your followers to do the same with your material. Whether it’s through authoritative links to your site, exposure on social media, or sponsored guest posts on your blog, there are multiple avenues for engagement that open up with influencer marketing.
Benefit From Influencer Campaigns
Influencers often have their knowledgeable PR team behind them, driving their quality content, marketing campaigns, and directing their social media persona. When working with an influencer, you also leverage the power of their PR team and ongoing campaigns, gaining an additional benefit as well as the credibility that their brand brings. The average influencer campaign earns $5 for every $1 spent, showing the earning potential that comes from associating with that individual and their PR team.
Boost The Reputation Of Your Business
It’s not just your domain authority that will go up with influencer marketing, but the natural association of your business as a credible and trustworthy source. Studies suggest that almost 95% of people trust social media influencers more than recommendations from friends or family and that influencer association will only boost the reputation of your own business. If your service or product is endorsed by an Influencer, their followers will naturally be more inclined to purchase your product.
Break Into A New Platform
Is one of your social media platforms suffering from low engagement? A successful influencer who has carved a following on that platform can help you increase your followers. Whether you’re trying to break into Instagram or Youtube, sharing a post or vlog with that influencer can help you succeed on that platform. You’ll automatically gain exposure to their extensive followers.
Acquire More Relevant Customers
People are driven to influencers for their expertise in a specific area. As customers, these are the individuals you want to buy from you. Influencer marketing is the perfect way to attract customers that will make repeat purchases from you long after the draw of the influencer has faded. An influencer will bring a whole sector of relevant customers right to your doorstep.
The Benefits of Influencer Marketing
Influencer marketing is great for your SEO. They bring with them new audiences, word-of-mouth, a whole host of followers, and customers directly to your business. They also bring domain authority and credibility to your site, service, and products. Their endorsement has a huge effect on whether customers will buy your product, follow your social media, and read your content.
In addition to guest posting on the UpCity blog, Exo Agency is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile!
Constant changes in Google’s algorithm make it hard to navigate your way to the top of the search engine results pages (SERPs). The power of the influencer market has doubled in the past few years, with global influencer market value reaching 13.8 billion U.S. dollars in 2021. Leveraging influencers in your digital marketing is a proven method for boosting your search engine optimization (SEO). Here are 10 ways influencer marketing can help with your business visibility.
Have Links To Your Business From An Authoritative Source
The authority and reputation of the people that link their content to your business have a huge influence on your SEO. Authority links are ones to your site from sources that build trust and have a good reputation themselves. The right influencers have naturally acquired authority status due to their high profile, the size of their brand, and the duration they have been active for. When influencers create content and backlink to you it is great for your SEO.
In a survey by Ascend2, over 40% of businesses said that link building was one of the biggest challenges they face in their SEO, with half of the businesses considering domain authority as the best way to measure the quality of a link. With an influencer on the side, you can naturally acquire authoritative links as an inevitable part of your collaboration.
Leverage The Power Of The Influencer Network
One influencer often has a network of many other micro-influencers or high-profile followers, meaning that you increase your chances of creating multiple backlinks from high authority sites. If an influencer cites you in their content and broadcasts it across their social media channels, it increases the chance that another high-profile source in their network will visit your site. Working with one influencer brings with it a network of other power sources, opportunities for increasing business visibility, and potential customers.
Increase Your Own Domain Authority
High-quality backlinks are an essential part of increasing your domain authority, and with influencers on the side, you’ll hopefully have these in abundance. Over time, you’ll find you grow your domain authority as more people visit your site. The statistics around influencer trust are powerful, with over seven in 10 people saying they trust influencers more than regular celebrities. With influencer marketing, you’ll naturally find your own site’s credibility rising.
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
Influencers Help Create Content With An Edge
Influencer content on your site can help keep your social media marketing material fresh and relevant to your audience. The whole success of an influencer marketing strategy comes from their ability to create credible and engaging content, so with a sponsored post from that individual, you can create unique content that adds value to your target audience. Influencer content is the quality, value-added material that you need to boost your SEO.
Reach A New Demographic
If you are trying to bring your service or product to a new target audience an influencer marketing campaign is the perfect way to do so. Influencers that have already excelled in a specific sector are the people you want to be working with to expose your business to their followers. Over half of all individuals trust influencer recommendations, with two out of five people buying products that influencers have shared on their social media platforms. Influencer marketing can help you bring your product to a new demographic.
Increase Engagement With Your Content
Influencers have made their brand work by having an audience that engages with their content. By working with an influencer, you can encourage your followers to do the same with your material. Whether it’s through authoritative links to your site, exposure on social media, or sponsored guest posts on your blog, there are multiple avenues for engagement that open up with influencer marketing.
Benefit From Influencer Campaigns
Influencers often have their knowledgeable PR team behind them, driving their quality content, marketing campaigns, and directing their social media persona. When working with an influencer, you also leverage the power of their PR team and ongoing campaigns, gaining an additional benefit as well as the credibility that their brand brings. The average influencer campaign earns $5 for every $1 spent, showing the earning potential that comes from associating with that individual and their PR team.
Boost The Reputation Of Your Business
It’s not just your domain authority that will go up with influencer marketing, but the natural association of your business as a credible and trustworthy source. Studies suggest that almost 95% of people trust social media influencers more than recommendations from friends or family and that influencer association will only boost the reputation of your own business. If your service or product is endorsed by an Influencer, their followers will naturally be more inclined to purchase your product.
Break Into A New Platform
Is one of your social media platforms suffering from low engagement? A successful influencer who has carved a following on that platform can help you increase your followers. Whether you’re trying to break into Instagram or Youtube, sharing a post or vlog with that influencer can help you succeed on that platform. You’ll automatically gain exposure to their extensive followers.
Acquire More Relevant Customers
People are driven to influencers for their expertise in a specific area. As customers, these are the individuals you want to buy from you. Influencer marketing is the perfect way to attract customers that will make repeat purchases from you long after the draw of the influencer has faded. An influencer will bring a whole sector of relevant customers right to your doorstep.
The Benefits of Influencer Marketing
Influencer marketing is great for your SEO. They bring with them new audiences, word-of-mouth, a whole host of followers, and customers directly to your business. They also bring domain authority and credibility to your site, service, and products. Their endorsement has a huge effect on whether customers will buy your product, follow your social media, and read your content.