In addition to guest posting on the UpCity blog, Socialistics is featured as one of the Top Social Media Marketing Agencies in the United States. Check out their profile!
According to 83% of B2B marketers who were recently surveyed, social media marketing is their most popular strategy.
Are you currently using social media to promote your B2B brand? Are you struggling to increase engagement and boost conversions?
If you’re having a hard time with social media marketing, or if you aren’t sure where to begin, try modeling your approach after these B2B companies. Listed below are 5 awesome brands we love that are doing social media marketing right.
Trupanion
Trupanion is known for offering streamlined insurance services for pet owners. On the B2B side, they also work with veterinarians to help them quickly and easily implement their insurance claim software.
Trupanion was doing a great job on social media of encouraging pet owners to invest in insurance. Our team at Socialistics has also worked with them to revamp their B2B social media strategy and increase engagement from veterinarians and veterinary staff.
In addition to advertising to pet owners, Trupanion now also uses social media to effectively share a variety of resources. This includes their downloadable Guide to More Insured Pets, which helps veterinary offices to improve their practices and better care for their patients.
High-Value Social Media Posts
When you look at Trupanion’s social media pages, you’ll be lured in right away with pictures and videos of adorable animals. At the same time, though, you’ll also see that there’s not a shortage of useful information available through their posts.
For example, they recently posted this infographic on pet dental care that vets can share with their clients. The company does a great job of providing value in every post. They also include clear calls to action that encourage shares, likes, link clicks, and more.
Compassionate Content
Much of Trupanion’s recent content also serves as a great example of how B2B brands can engage with their audience thoughtfully during difficult times. Their Facebook page features several videos like this one, which celebrates front-line veterinary workers and thanks to them for helping to get more pets insured during 2020.
Trupanion clearly understands the importance of showing appreciation for your audience and connecting with them on social media in meaningful ways, rather than constantly trying to sell to them.
When you’re promoting your own B2B brand online, take a page from Trupanion’s book.
Make sure you’re letting your customers know that you’re grateful for them and their support. Expressing appreciation will help your audience feel more connected to you. It will also increase the likelihood that they’ll want to check out your services or continue using them.
The Arsonist
The Arsonist is a film marketing company that assists with the promotion of independent films. Their goal is to help professionals in the independent film industry, including film producers and distributors, sell their movies and get them in front of the right audiences.
Consistent Design
With our help, The Arsonist has seen great success from their social media campaigns on platforms like Facebook and, more recently, Instagram.
Many of the company’s posts utilize sleek, sophisticated images. These visuals appeal to The Arsonist’s target audience: serious independent filmmakers and artists.
For example, this post is simple and elegant, and it also gets straight to the point. It lets filmmakers know that The Arsonist has the capabilities to help them promote their creations and, as the caption says, “make lots of money.”
The Arsonist’s social media marketing strategy is an excellent example of uniformity. It also illustrates the importance of consistency when it comes to building a brand.
Building Credibility
In addition to helping them promote their own services, Socialistics has also worked with The Arsonist to promote client films on social media. For example, we worked hard last year to showcase the highly celebrated independent film “The True Don Quixote.”
We shared a variety of quotes from critics’ reviews. We also highlighted still images from the film and shared links to a landing page, which included additional links to the various platforms on which it was available.
These efforts helped the film (and the film’s social media pages) to gain more traction. They also increased engagement from film viewers who were eager to rent and view “The True Don Quixote.”
These approaches paid off, and other B2B brands can use them as inspiration for their own campaigns.
MailChimp
Ask almost any business owner about email marketing software and there’s a good chance they’ll respond with something about MailChimp.
MailChimp is one of the world’s most popular email marketing automation platforms. They already have a massive customer base, but their team still works hard to promote their services on social media and get more businesses interested in using them.
Variety and Consistency
MailChimp does an excellent job of varying its posts, particularly when it comes to style and voice.
This company publishes all kinds of content for its followers, but everything is engaging and part of a cohesive brand image. Because all the posts include bright colors, eye-catching fonts, and a fun tone, they still feel uniform despite their variety.
It doesn’t matter if they’re sharing advice, highlighting one of their services, or sharing video clips from their virtual Zoom meetings like in this post. MailChimp is doing something right when it comes to attracting people’s attention and piquing interest in their platform. After all, they have over 100,000 followers and get great engagement, with hundreds of likes and dozens of comments on every post.
Perhaps MailChimp’s fun, whimsical approach to graphic design will work for your B2B company’s social media marketing strategy, too.
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Slack
So far, we’ve talked about B2B brands that are doing great work on Facebook and Instagram. What about Twitter, though?
When it comes to Twitter marketing, Slack is a great example of what to do to promote your B2B company and engage with your audience in a new way.
Inclusive Content
It doesn’t matter what kind of business you run. There’s a good chance you’re familiar with Slack, the workplace communication and collaboration platform. You might even use it yourself to stay in touch with your team.
Slack is also aware of how diverse its audience is. That’s why they use Twitter to connect with and appeal to different types of users.
Slack publishes a wide range of tweets covering topics like work-life balance, productivity, as well as news about the company itself. They also share tweets like this one that shouts out and celebrates Slack users.
In addition to knowing what to post for their audience, the folks at Slack also know what not to post. They don’t share much information about managing large teams, for example, because small businesses that use the app won’t find those posts relevant.
The majority of Slack’s social media content is highly inclusive. As a result, it’s easy for them to gain interest from all kinds of businesses, no matter how large or small they are or what kind of services they offer.
If you want to expand your reach and avoid alienating potential clients, consider following in Slack’s footsteps and making inclusivity a priority.
Square
We’ve all shopped at a business that uses Square to accept and process credit card payments. This platform is a popular choice among many entrepreneurs, and they’re growing every day, thanks, in part, to their social media presence.
Customer-Centric Content
Square knows how important its services are to a variety of businesses. However, they don’t promote themselves on social media by bragging about how awesome they are. Instead, they use their platforms to focus on their customers.
Square regularly highlights different business owners and businesses that are using their platform. In keeping with the recent push for more inclusivity from brands, they’ve also started making more of an effort to include and celebrate Black-owned businesses, both on social media and on their podcast (which they promote via Instagram and other platforms).
Posts that Encourage Link Clicks
Square uses social media to provide value and educate those who use (or are thinking about using) their platform, too. They regularly publish posts that link back to podcasts, videos, and blog posts on their website.
Square clearly understands the importance of showing appreciation for your customers when it comes to B2B marketing. They also recognize the value in using social media to promote other types of content and expand their reach.
Be sure to use Square as inspiration when celebrating the brands that use your business’s services. You can also follow their example when creating a plan for sharing your online content (podcasts, blogs, etc.) and getting in front of a wider audience.
Want to Be Like These Companies?
Navigating the world of social media marketing is difficult, to say the least. If you’re having trouble figuring out a strategy that works for your B2B company, start by learning from these 5 awesome brands.
Do you need extra social media marketing assistance? If so, we’re eager to help at Socialistics.
Reach out to us today for more information about our social media agency and our services. We can also schedule a free social media assessment to help you figure out where to start with your new strategy.