Reviews & Profile for Tungsten Branding

What makes Tungsten stand out?

In a word... clarity.

Tungsten team focuses on one thing and one thing only — creating crystal clear brand names and brand identities that truly shine.

Based in Brevard, NC, Tungsten was founded in 1999 by naming expert Phil Davis. The firm has since grown from naming startups, consultants and entrepreneurs to branding national and international companies, franchises, divisions, corporations, and nonprofit agencies.

How do we do it?

We utilize best naming practices to highlight your company's best qualities and develop your identity with a comprehensive brand story, complete with a platform that ensures continued growth.

Which brings us back to clarity. 

It’s our belief that brilliant branding is supposed to be the best reflection of you. And while it’s nice to win awards, (we've won a few) our goal is to help you win business.

It starts by truly listening, asking revealing questions, and taking a deep dive into your world. We then get to work crafting your story.

We do the heavy lifting of researching, imagining, and presenting compelling company brand names that can serve as future messaging platforms - ones that grow and expand over time.

Here's what we deliver...

DECISION MAKING ACTION PLAN (DMAP)

BRAND DISCOVERY

NAMING STRATEGY DEVELOPMENT

BRAND NAME CREATION

BRAND NAME RATIONALE

TAGLINE EXPLORATION

DOMAIN NAME ACQUISITION

PRELIMINARY TRADEMARK RESEARCH

BRAND NAME VALIDATION RESEARCH

COMPREHENSIVE TRADEMARK RESEARCH

INTERNATIONAL LINGUISTIC TESTING

Many company naming projects fail, not for lack of ideas, but for lack of process. Naming projects requires proper guidance and clear direction. While it is not an exact science, we have developed an approach and perfected a process that proves successful time and time again.

The Takeaway...

There is no "one-size-fits-all" naming strategy -- that would just be a template, or worse yet, a passing trend. The best company name is the one that meets your​ brand criteria.​ In other words, it has the right fit-to-concept for your naming project and reflects what matters most to you.

The results?

A company name that reflect your unique core values and inspire conversations -- from clever,​ creative product names, to tried and trusted professional brands. If you are looking for a naming firm that can make a clear difference, look to the brand clarity experts at Tungsten.