Reviews & Profile for Thomas Advisors LLC
5.0 | 3 verified reviews |
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Services We Provide (5)
Business Overview
Small
$1,000 or more
$1,500 or more, monthly
B2B
Local
1–5
<$500,000
Industry Expertise (5)
CEO
5/5 | September 22, 2022
Tom's diverse and comprehensive skills and experience make him an invaluable strategic advisor for all phases of digital media marketing, sales, and growth, in addition to specific expertise in a wide range of apps and platforms.
President
5/5 | October 4, 2022
Tom overdelivers with his email marketing campaigns. Very happy with his services.
Owner / Public Speaker
5/5 | September 14, 2022
Tom Kothman of Thomas Advisors consistently delivers results. His boundless creatively continues to supply a steady stream of customers to our business. It is refreshing to me how professionally he makes me and the products we offer look so good to the prospective customer. As marketing goes, Thomas Advisors is the freshest breath of fresh air I know.
CEO
5/5 | September 22, 2022
Tom's diverse and comprehensive skills and experience make him an invaluable strategic advisor for all phases of digital media marketing, sales, and growth, in addition to specific expertise in a wide range of apps and platforms.
President
5/5 | October 4, 2022
Tom overdelivers with his email marketing campaigns. Very happy with his services.
Owner / Public Speaker
5/5 | September 14, 2022
Tom Kothman of Thomas Advisors consistently delivers results. His boundless creatively continues to supply a steady stream of customers to our business. It is refreshing to me how professionally he makes me and the products we offer look so good to the prospective customer. As marketing goes, Thomas Advisors is the freshest breath of fresh air I know.
CEO
5/5 | September 22, 2022
Tom's diverse and comprehensive skills and experience make him an invaluable strategic advisor for all phases of digital media marketing, sales, and growth, in addition to specific expertise in a wide range of apps and platforms.
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What Makes Us Different?
Thomas Advisors takes a strategic approach in crafting and executing email marketing programs. The objective is to create tactical email marketing that remains true to an organization's mission and purpose.
My expertise is with small to medium size B2B businesses and enthusiast-type catalog/e-commerce B2C enterprises. A strategic email marketing program greatly contributes to email marketing success and consists of two steps.
The first is an email program strategic audit.
The second, if appropriate, is to direct or execute the program’s day-to-day tactics.
My Seven Step Strategy Audit ©️
1. Coordinate and articulate the email marketing strategy with the overall 50,000-foot business’ strategy.
2. Audit the current email marketing implementation. This includes documenting the overall email marketing infrastructure, list(s) health and composition, ESP capabilities and support available and utilized along with email workflow and content creative (SEO, graphics, and consistency.)
3. Calculate 8 Key Performance Indicators for delivery, engagement and ROI and establish benchmarks vs the appropriate industry.
(1. Click through Rate 2. Conversion Rate 3. Bounce Rate 4. List Growth Rate 5. Email Sharing/Forwarding Rate 6. Overall ROI 7. Open Rate 8. Unsubscribe Rate)
4. Create and implement an Email Marketing Dashboard using the current ESP’s reporting capability or built internally.
5. Identify areas for improvement and implement an agile marketing process where appropriate. You can learn more about agile marketing at https://agilemarketingmanifesto.org/
6. Monitor and review on a schedule appropriate to the business and strategic goal.
7. Make recommendations for change. Outsourcing day-to-day management of an email account is more about “doing than thinking.” It is the execution of planned tactical actions supporting strategic goals, reacting, and modifying to contact trends, calculating, and improving KPI’s, and testing everything.
Free Consultation: For a no-charge initial consultation please contact me via LinkedIn or www.thomas-advisors.com.
Website: http://www.thomas-advisors.com
Headquarters: Wilmington, NC
Founded 1995
Specialties: email marketing, content creation, email program management, and esp migration