The workflow was seamless between our teams - we found a great balance of using our own internal tracking and spreadsheets, and mixing those with the internal processes used by Rock The Rankings. Overall, their process for on-page optimization and structured outlines was very close to ours, so it was a great fit from the get-go.
With the completion of this project, we were able to make progress working through a large amount of our content property to optimize and ensure we’re doing everything possible to drive visibility and targeted traffic at the top of the funnel.
Upon review of the performance of these individual pages, we do see positive movement and new terms being gained which is giving our content additional traction when it comes to search traffic.
We plan to continue to monitor performance after completion of the project, so we can more clearly map back movement of our users through the funnel from these starting pages.