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River + Wolf is a New York City based BRAND NAMING AGENCY that creates impactful company, product, and business names. We serve clients of all sizes, from start-ups to Fortune 500s, and in all industries. We work locally in New York City and throughout the world. Find out how we can help you find the perfect company or product name. We are pleased to offer a free consultation.

Business Overview

Small, Medium, Enterprise


Industry Expertise (1)

Business Services

What Makes Us Different?

At River + Wolf clients can be assured that agency principlas will be involved at every step of a naming project. Unlike large corporate naming companies that "silo" creatives and account management, River + Wolf's Founder and Chief Creative is involved at every step of the way. This leads to smooth and flowing projects and very high quality, on-target company, product, and service names. Our well versed principals have backgrounds not only in marketing and branding, but also the arts and humanities. Because of this, they bring a broad knowledge of subjects to each naming project. In short, River + Wolf knows how to think in, around, and out-of-the box.


Addtionally, our prices are very competitive. River + Wolf also partner with top notch trademark attorneys and global linguistic specialists. This enables us to pass on preferred rates to our clients. Even more? We are 100% dedicated to satisfying our clients needs even if this means going beyond scope (within reason).  River + Wolf's Margaret Wolfson has written on naming for Forbes, The Next Web, B2C, and quoted as a naming thought leader in Inc., Fast Company, the New York Times, More Magazine, and other print and online journals. 

UpCity Expert Posts

From the Ground Up: An Interview with Margaret Wolfson of River + Wolf | UpCity

In this week’s “From the Ground Up” interview, we sit down with Margaret Wolfson, founder and chief creative of River + Wolf.

How To Choose An Exceptional Name for Your Business | UpCity

Selecting a name for your new business can be challenging. Follow this 5-step process to choose the perfect business name and resonate with your audience.