Reviews & Profile for PinoShah

Digital marketing is the intangible - not perceptible by touch - but, nevertheless, impactful. Radio and television are earlier forms of digital marketing. LCD or LED billboards are earlier examples as well. From 2000 onwards, we saw the Internet spread quickly and that brought about new digital marketing channels such as social media, email, websites, online ads, virtual reality (VR) and, augmented reality (AR) amongst others. Digital marketing offers a much wider reach - global and delivers the message rapidly and for the fraction of what it would cost using legacy channels. So, anything from running ads online whether they are Google Ads or Facebook Ads or YouTube Ads or Sponsored Content, all fall under digital marketing. As new online platforms emerge so do the means to monetize them. Instagram or Snapchat or Tik Tok are platforms that have picked up in popularity from 2019 onwards. Depending on your target demographic, a multi-channel marketing strategy is needed to make the most impact on your marketing budget.