It’s very common in my business that my clients need to leverage the skills of a Graphic Designer. Not only does every podcast need a logo, but many clients also need updated branding and marketing assets to accompany their shiny new podcast.
I’ve referred my clients to a number of different Graphic Designers in the past, and over time I became frustrated to learn that they weren’t always the right fit to support my clients. Some produced designs that felt generic or lacked the creativity needed to reflect my clients’ unique messaging; some fell short on follow-up, leaving my clients feeling unsure or out-of-the-loop on timelines; others lacked clear processes to set realistic expectations for my clients.
This all changed when I met Katie Dooley with Paper Lime Creative.
During my first meeting with Katie I was first and foremost impressed by the quality of her work — clean, eye-catching, and truly stunning designs that not only capture attention, but clearly establish the meaning behind her clients’ brands. What impressed me most, however, was her process in developing those phenomenal designs. Katie’s process involves a deep dive into what makes up her clients’ brands, including not just the services or products they offer, but the values that define them, and an understanding of their positioning within the broader market. I was truly blown away by the thoroughness and depth in her process, which inspired a great deal of confidence in referring my clients to her.
That confidence in referring to Katie Dooley has been confirmed by the feedback I receive from my clients after speaking with her. She has been prompt and attentive in her communication, and has taken the time to fully understand their needs so she can provide recommendations with meaningful impact.
Every client I have referred to Katie has been deeply thankful to me for introducing them to such a talented creative professional, and I am confident you will be thankful you worked with her, too.