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As the premier market research firm in Maryland, Observation Baltimore offers precise recruiting of consumers, physicians, health care professionals, and business professionals. Observation Baltimore’s highly desirable location at McHenry Row, just a few miles from both downtown Baltimore and BWI

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Services We Provide (3)

Observational ResearchMarketing Consulting/StrategyMarket Research

Business Overview

Small, Medium, Enterprise

$1,000 or more

B2C, B2B

Local

6–20

Technologies We Support (1)

Salesforce

Industry Expertise (6)

AttorneysConstructionEnergyHealthcarePoliticsStartups

What Makes Us Different?

Observation Baltimore’s recruiting team is the core strength of our market research services and one of the main reasons we’re relied upon by clients.  Proactive client service is our standard.

Our rigid recruiting practices begin with a thorough understanding gained through collaborative client contact and comprehensive review of the screening criteria and profiles of the target audience. 

Observation Baltimore’s robust database is kept current with fresh respondents.  Touchpoints include Panel Fox tracking, entering and updating of participation, monthly outreach via social media, and participant-centered communications. 

We ALWAYS use the telephone for verification of blinded recruiting criteria and confirmation calls.

As members of AMA, Insights Association, PBIRG, and QRCA we abide by the organizations’ Codes of Ethics.  We utilize our professional associations’ training collateral, meetings and publications to keep abreast of best practices in market research. We hold our staff accountable to the industry’s ethical compliance and privacy standards.

During COVID, we are supporting virtual market research projects through many industry platforms.  Once a participant qualifies and is scheduled, we perform tech checks with each respondent.

Most importantly: 

We understand market research!