Reviews & Profile for Lightbox Content Agency Ltd

"If we want to change people's behaviour in our writing, first we have to know what's going on in their heads, as well as in their lives."

Conventional logic says we’ll make decisions in our best interests.

But here’s the thing: humans aren’t rational thinkers. As the world’s best ad man David Ogilvy put it, we don’t really think what we feel. We don’t say what we think. And we don’t do what we say.

That’s what behavioural science is all about. It’s the evolutionary psychology that made us the dominant species - but today, affects our choices in ways we don’t notice.

For business, understanding that psychology is a powerful advantage.