Ion is a team of place branding experts that collaborates with cities, regions and destinations to help them realize their full potential through stakeholder engagement, brand strategy, design and tactical implementation across all streams. Ion brings passion, sensitivity, and design excellence to bear on all projects.
The company’s 32-year track record is a testament to successful collaboration with clients and their stakeholders – some of who have been with us for decades. Through engagement workshops and our Brandwise strategic process, Ion provides peerless success in the visioning and creation of authentic brands.
As place branding specialists, we leverage skills in ethnography to tease out meaning. Our role is to help reveal stories, culture and folklore, historical origins and physical characteristics by engaging and listening to stakeholders in whose minds and hearts a brand already exists. Those that have experienced it, have a history with it and know it well. As a studio-based design firm, Ion moves beyond purely academic branding theory and strategy and into brand activation.