Reviews & Profile for eXcel Content

Let’s cut to the chase. AI-generated content sucks. It is generic, boring, and full of inaccuracies – and plagiarism. No one becomes an authority in their industry or niche by creating articles using an AI content generator.

AI simply can’t compete with insightful, plagiarism-free content written by experts. Don’t believe us? See what happened to Buzzfeed after pivoting to a model of aggressively publishing AI content. They weren’t the only ones. Sports Illustrated was infamously outed for spinning AI content with authors that … well … weren’t human, even though their author bios would have you think otherwise. Once the news was out that Sports Illustrated was publishing content generated by AI, it quickly went into damage control mode and deleted all of it. How embarrassing.

The worst thing about all of this is that in trying to save money and improve efficiency, businesses forget that the people who read their content need to be engaged. And AI content is anything but engaging. So, they lose readership – and revenue – permanently.

Does anyone really believe people are coming to read low-quality, AI-generated content? And is there anyone out there who thinks bad content converts readers into buyers?

eXcel Content has not lost sight of the undeniable, indisputable truth – the purpose of publishing content is to establish your authority, foster trust, and solidify your brand so that people will want to buy what you have to offer. Human-written content has been at the core of marketing for decades, if not longer. And that’s not changing just yet.

Writing isn’t easy, and most people don’t enjoy it. Heck – most people aren’t good at it. AI-generated content can certainly be tempting to anyone who fits this description. But it won’t get you the results you need, and may in fact cause more damage to your brand and rankings than any benefits it may bring.

Our content team is thoroughly vetted for native English proficiency and trained for best practices in content creation and content marketing. We have the skill set to create compelling, engaging, and relevant content backed by research and optimized to rank well in search results. We remove all of the pain, friction, and time constraints related to creating content so you can focus on growing your business and build your online brand authority.