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Michigan Web Design Services: How to Improve Your Company's Online Presence

The global pandemic has made an online presence a business necessity. These days customers are either unable or unwilling to visit brick and mortar locations, so business owners need an alternative platform to reach their customers. That’s where our Michigan web design services come into play. With the right web design assistance, you can quickly boost online traffic and attract more customers. Below are three quick ways you can improve your company’s online presence for 2021.

1.     Create a beautiful website

Aesthetics are everything when building a website. Remember, your website is the face of your online brand. If your website is unattractive and low-quality, customers will associate this view with your products or services. A beautiful website makes a powerful first impression and will give customers confidence in your business. 

2.     Make it user-friendly

In addition to visually appealing web pages, the layout of your site also needs to make sense. An intuitive website will help customers find more information about your products and services. You also need to make sure your website is mobile friendly. According to Statista, mobile devices account for approximately 50 percent of website traffic. If your site isn’t accessible to mobile devices, you’re missing a lot of potential sales.

3.     Boost SEO

Search engine optimization (SEO) improves the searchability of your brand online. Optimize your website with the right keywords, alt text, image titles, and more. When you improve SEO, you’ll start seeing more visitors to your website. 

If these three tips seem complicated, not to worry. Engage offers web design services that will boost your online presence in no time. Get a free quote today to learn how Engage can help further your business.