Reviews & Profile for Drake Direct

By the sheer growth of Facebook and Twitter, social media has quickly become a dominant element in direct to consumer marketing. Not only can a brand begin a dialogue with a consumer, but consumers who are highly engaged with a brand can become advocates on behalf of their favorite brands. These brand advocates offer huge opportunities for marketers, if only their influence is understood and harnessed properly. Drake Direct has been monitoring Social Media and measurement techniques as they relate to marketing organizations. The result is that although this is a dynamic media, there are particular use cases emerging and best practices associated with business model.