Blue Chip Productions is an integrated video marketing company that offers a full range of services that include strategy, creative concept, production, project management, post- production, search optimization and syndication. We employ some of the best and brightest people from multiple industries to create compelling visual experiences that help tell the stories that translate in to meaningful results.
The company is strategically focused on delivering on the promise of convergence between web, television and mobile, ensuring that our clients can leverage their video strategies across multiple channels and mediums.
WHO ARE BLUE CHIP PRODUCTIONS?
With our disciplined team we are able to understand how video will play an integral role within our client’s overall marketing strategies. We define how video will be used to reach the target audiences, where and how videos will be viewed, and what the measurements of success are before we start production. With every client, we demonstrate our passion and skill by work hard to earn and keep your business. We are transparent about what we do and will always have your success in mind.
WHY BLUE CHIP PRODUCTIONS?
In a world where it is sometimes difficult to truly distinguish between products and services, our core philosophy is that quality matters and it drives what we do. Quality of finished product is only one part of the equation, as it carries through the entire engagement from start to end. We strive every day to find ways to improve the quality of our videos, processes and client relations.
Blue Chip strives to deliver innovative solutions for video marketing by gathered professionals from film, television, technology, digital marketing and traditional advertising disciplines. This meeting of the minds is essential to our approach that marries creative talent with business experience by first answering key questions before we start on any project:
▪ What is the purpose of the video?
▪ Who are the target audiences?
▪ Where are the channels of engagement?
▪ What are the desired results?
▪ How do we measure success?
HOW WE WORK
The following is a simple, step-by-step walkthrough of your experience working with Blue Chip Productions.
A select group from both your company and Blue Chip will engage in a collaborative process to set out the objectives, measurements, and overall approach to the project. The final document (Creative Brief) will be used by both teams as the guiding document against which all of the following steps in our process will be developed.
Concepts & Storyboards
For the project, we will develop a concept document to highlight key aspects such as the style, tone and feel that will guide the production crew. From the concept document, our creative director will produce storyboards or creative concept that will help encapsulate a story to better engage the target audiences.
Blue Chip works with a compliment of Producers and Directors of Photography (D.O.P.). Each Producer and D.O.P. is fully prepared and understands the Requirements, Story / Concepts for each shoot before they arrive. On-site teams usually consist of a Producer, D.O.P, Production Assistant / Grip.
Once the onsite crew has completed the required shoots and has captured sufficient footage, the content is sent to our studio for post-production and editing. In some cases, the videos have been edited during the on-site shoot, but further editing is required for the videos such as voice over, graphics and color correction. The rough cuts are uploaded for review and final edits are produced following the revisions.
Search Engine Optimization (SEO)
As the number of videos available across all genres increases, especially in the area of user generated content, the importance of search optimization becomes crucial in any video strategy. As an optional service, Blue Chip employs experts that focus on ensuring that through the videos for our clients has the best chance of being found on the major search engines, social media and networking sites.
Several optimization techniques are used depending on the channel, as each requires additional strategies for maximum ranking results.
Digital Asset Management (DAMS)
We believe that the key to our own success is establishing long-term relationships with our clients. After project completion, we catalogue and store all of your digital assets, including video footage, stills, logos, graphics and purchased assets. The archive of digital assets can be used on for re-purposing assets on future projects, saving our clients money and reinforcing a strong and mutually beneficial client-supplier relationship.