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After I retired from Nike in 2019, I started 6453 ALUMNI, a network for former Nike colleagues and retired Nike-sponsored athletes to connect from all over the world. Having worked at Nike with Matt Watson in the past, I was really interested in involving him and his agency in some of the events we were planning for 6453 ALUMNI. Watson quickly became experiential in our global sustainability organization. They were able to get people to understand that we needed to work as a team and come together to make our sustainability project possible. The innovation team, which was about creating the future of materials, was super involved from strategy to execution. It was done absolutely beautifully. Watson also helped bring our materials and innovation projects to life. They made a huge impact not only on our audience but also on our jobs as creators in sustainability. Through the visuals, through the copy. The way everything came together really showed the quality of creative and strategy Watson brings. Nike has a very high level of design integrity. They only hire the best of the best. So having a partner who knows what that looks and feels like, is like working with a friend. Matt has created an agency that is very aligned with that. He has been an important strategic thought-partner in creating our brand for Alumni. For these reasons, I highly recommend Watson Creative to anyone who is considering working with a creative agency.

I worked with Plan Beyond at Remitly (NASDAQ: RELY) on a number of projects including: -A competitive analysis of marketing positioning and messaging across competitors to isolate ways the company could begin differentiating itself in a crowded market. -A custom approach to measuring customer satisfaction measures within the remittance category, and then developed a method to objectively collect these measures across competitors and across their multi-lingual customer experiences. - Enabled satisfaction benchmarking, and gave the internal team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty. At the start, the project was loosely defined and my account manager at PlanBeyond pushed for a tighter and more focused plan that improved the time to market and insights. I would hire PlanBeyond again for any research, market, and customer analysis.