What was great about working with PlanBeyond was their holistic approach to our project. We needed a go-to-market strategy that we knew would get easily sold in to our organization. Their approach, which included competitive audits, internal interviews, and customer interviews, did a fantastic job of gathering clean data points and intelligence that fed seamlessly into the GTM plan. We ended up with a strategy that made sense, was actionable, and got the go-ahead to move full steam ahead.