Working the Web to Win was founded on the principle of giving clients what they want. We started this company by asking clients & prospects what would make them happy to work with an agency. Their answers were almost unanimous: They care about results, they don't want to waste their money, they want people to call them back, they want to understand what's going on, & they want some Guarantees. From these customer answer, we built our six unique selling propositions that make us stand out from the competition:
1. Real Performance Guarantees - We’re one of a handful of marketing companies worldwide that provides real performance guarantees with real recourse for nonperformance. Other companies may say they do, but ours is in writing and is backed by customer testimonials. Our guarantees have real substance, and they’re clearly spelled out on the invoice. We can also provide you with references to verify our claims.
2. Flex Plans - We offer a Flex Plans that allows changes to a clients marketing during their campaign. Most other agencies lock you into a fixed marketing program. Ours is changeable because it's guaranteed. If it’s not working, we change or replace it with something else that does produce results. Our clients love this because it doesn’t cost them anything and it takes the risk out of their marketing campaigns.
3. Total Trackability - We love digital marketing because everything can be tracked. Although we do handle media buys, we don't push analog mediums like the Yellow Pages, newspaper, TV or radio. This is because Internet marketing is trackable and allows us to understand and make changes when needed. If you choose to use conventional marketing efforts, digital can enhance those elements by providing a tracking mechanism for them.
4. Exclusive Proprietary Technologies - We’ve developed several proprietary technologies exclusive to Working the Web to Win: Team Tech, a subscription-based, peer group program designed to produce search ranking, blog readership & social network growth. Social Slam Dunk creates guaranteed organic social follower growth by sends out trackable marketing messages. Our Social Slam Dunk technology received the 2013 Jacksonville Business Journal’s “Biz Tech Award for Best Use of Social Media.” Search Directory Push creates authoritative backlinks & forces the top search engines to re-evaluate a client’s position. Blogger Blast offering includes everything from blog coaching, to distribution, to ghostwriting, publishing & book creation. Our Blog Blast program gives a blogger instant distribution to over 100 thousand social followers & provides guaranteed pageview growth. starts a low as $350 a month & there is a prepaid annual plan that can save an additional 10%.
5. One Point of Accountability - We do everything in-house except analog media buys. There is no “he said, she said”; just one company with a cohesive strategy. This allows us to increase the synergy between marketing elements, lowers the time to get elements into play, improves the communications between the players and consequently lowers the client’s cost. When a video, blog or new Web page is posted, all the players know & the marketing is distributed to all the right venues.
6. Top Notch Regular Communications - We believe in fixing problems, not affixing blame. We are solution-oriented & ask our clients to conference with us on a weekly basis if possible. Ongoing communication is crucial to a successful marketing campaign. All involved parties need to be on the same page. Our weekly conference calls are a godsend to our clients’ peace of mind & a real boost for keeping the campaigns on track.
These business principles ensure our customers are happy. The only time we cannot meet a customer’s objective is if they fail to provide the necessary items needed for the campaign, (like photo, account passwords, not showing up for video shoots or dragging their feet when approving articles etc.). Sometimes we find that a prospect can't afford the work that is necessary to reach their goal within their needed timeframe. If a customer needs $2,000 worth of work performed per month but can only spend $1,000 a month, then obviously it is going to take longer to reach their goal. By the same token, if they are spending 10,000 a month improperly, we will work diligently lower their cost & improve their ROI. Since 2011, we’ve never missed reaching a client’s objective.