1.) User Centered Design - We approach design with a relentless focus on the end user of the project. Designing something that is aesthetically pleasing is easy. We strive to take websites to the next level by ensuring that they are designed effectively to help the end user intuitively accomplish their primary goal.
2.) Data-Driven Decision Making - As much as possible, we attempt to make design decisions based on the best data and information available. Whether this comes from user interviews, industry best practices, or analysis of website analytics, we are always looking for ways to validate and test our ideas to ensure the end result is as effective as possible.
3.) A Small Team with a Wide Range of Talents - We are a small and nimble team - which means that we are able to avoid bureaucracy and bloat. Each member brings multiple skills to the table with years of experience in their disciplines. You’ll get the benefits of a small, focused, personal team along with the benefit of hiring a firm that has a range of talents that are all necessary for a successful project, including;