The business value of marketing is not noise, impressions, or even leads. Those are all indicators of varying merit, but they’re not what really matters. What matters is customer acquisition; how many strangers become customers, at what rate, and at what cost.
A customer acquisition strategy is what you get when you align your business strategy with your marketing strategy. ThinkFirst is a multi-disciplinary approach that leverages your financials to determine your customer acquisition cost and growth targets. From there we build the infrastructure and testing strategies to achieve those growth targets.
We use the term “performance marketing” when we talk about our focus on customer acquisition. We don’t believe marketing is performing until it delivers a deﬁnite, consistent flow of profitable new business for you. Until your marketing efforts achieve that predictable flow, your marketing spend is not as productive as it should be.
Test small. Scale big. This is where buying marketing can go awry. There are an infinite number of marketing products in the marketplace. We prioritize and apply our testing strategy to programs to find the ones that deliver results that meet or beat your marketing cost per acquisition targets. Then we buy more at a rate that aligns with your goals.