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At Valve+Meter, our team of strategic marketing experts, led by Marcia Barnes, delivers real results through outbound and inbound marketing efforts.

Services We Provide (22)

Influencer MarketingDemand GenMarket ResearchDigital MarketingGraphic DesignAdvertisingUser Experience/User InterfaceInbound MarketingMarketing AutomationCustomer Relationship ManagementMarketing Consulting/StrategyBranding/PositioningReputation ManagementLocal ListingContent MarketingEmail MarketingPublic RelationsSocial Media MarketingSearch Engine OptimizationPay-Per-ClickWeb DevelopmentWeb Design

Business Overview

Small, Medium, Enterprise

B2C, B2B

National

21–50

$2M–$5M

Technologies We Support (13)

AWSActive CampaignAdobe Creative SuiteConstant ContactGoogle AnalyticsHTMLHubspotInfusionSoftJavaMail ChimpSalesforceSquareSpaceWordPress

Industry Expertise (1)

Business Services

What Makes Us Different?

The business value of marketing is not noise, impressions, or even leads. Those are all indicators of varying merit, but they’re not what really matters. What matters is customer acquisition; how many strangers become customers, at what rate, and at what cost.

A customer acquisition strategy is what you get when you align your business strategy with your marketing strategy. ThinkFirst is a multi-disciplinary approach that leverages your financials to determine your customer acquisition cost and growth targets. From there we build the infrastructure and testing strategies to achieve those growth targets.

We use the term “performance marketing” when we talk about our focus on customer acquisition. We don’t believe marketing is performing until it delivers a definite, consistent flow of profitable new business for you. Until your marketing efforts achieve that predictable flow, your marketing spend is not as productive as it should be.

Test small. Scale big. This is where buying marketing can go awry. There are an infinite number of marketing products in the marketplace. We prioritize and apply our testing strategy to programs to find the ones that deliver results that meet or beat your marketing cost per acquisition targets. Then we buy more at a rate that aligns with your goals.