Sales & Marketing Strategy Redefined
Many marketing firms and agencies claim to develop marketing strategy. What they really provide is loosely-written, self-serving strategy with little impact on your top-line growth. Plus, you’re often faced with executing this strategy on your own. At TribalVision, we’re also responsible for implementing the marketing strategy we’ve written. That’s why we make sure our strategy is practical, highly detailed and actionable. This sense of ownership is crucial to achieving the results, revenue and profitability your strategy is designed to generate. What’s more, we’ll show exactly how we’re going to take you from Point A to Point B — what needs to be prioritized — and how long it’s going to take.
Getting to Know You Quickly
At TribalVision, our deep dive into what your company is about begins on day one. This gets us up the learning curve very quickly in order to hit the ground running to avoid wasting time and money. In this intense and accelerated discovery process, a three-person TribalVision team forms a deep knowledge of your organization. This includes one-on-one interviews with key people, a survey of your current initiatives and sales and marketing assets, and in-depth competitive and customer research. In fact, we often uncover pain points and disconnects that have little to do with marketing. Our dedicated strategists — people who are solely dedicated to writing marketing strategy — then mine this input to create specific recommendations that meet both your big-picture and immediate needs and objectives.
What we deliver isn’t an academic exercise. We provide an actionable strategic plan that is far more detailed and comprehensive than what our competitors offer. This is true whether you’re looking for a far-reaching, long-term plan — or whether you need a well-thought-out, quick-start strategy to address immediate needs. Take our marketing strategy slide-deck for instance. Unlike the boilerplate presentations you’ll usually see, our comprehensive and fully customized plans typically run 60 slides or more. Each one of these slides contains valuable observations, insights and real-world recommendations to help create a focused and meaningful path forward for your business generation effort.
Creating a Detailed Roadmap
Once we’ve assembled your sales and marketing strategy, the next step is to carry out the initiatives you want to focus on. To drive this process, we create a highly detailed and prioritized calendar with step-by-step action items. Our implementation calendar maps out exactly what we need to do for you — month by month, week by week, and even day by day — to meet specific goals and milestones. By laying out this detailed roadmap, TribalVision is fully accountable and transparent. We’re very clear about what we’re going to accomplish, when it’s going to be finished, and what you can expect to pay for our services. Unlike other firms, you don’t have to blindly trust us to be efficient and effective. You can literally track our progress and results from start to completion.