Traction is a creative agency that is very good at uncovering insights about your customer and connecting them to the work we produce for your brand through branding, advertising/content and digital experiences.
Insights are critical for producing work that drives business results because today's customer is not just harder to reach, they are actively taking steps to ignore your marketing. The reason Traction exists is to create work that people actually want to consume.
Our core competencies are branding, advertising and web design. We have in-house capabilities for strategy, creative, media, web development and analytics.
But what sets us apart is how we've broken down the silos that exist in traditional agencies and created an integrated method of working that ensures ideas are always driven by insights. We have a unique structure where our strategy team reports in to our Executive Creative Director, Theo Fanning—so our ideas are always designed around insight about your customer. Our communications strategy team has been built from the ground up to be integrated with creative across paid, owned and earned media—whatever makes the most sense to solve your problem and maximize impact. Our in-house development team ensures we are consistently delivering innovation to our clients and that digital ideas are executed as envisioned.
It's a formula that works. Over the past few years, Traction has been a 4-time finalist for iMedia Small Agency of the Year and has won Small Agency of the Year awards from both Advertising Age and the Business Marketing Association. We were proud to be named the #1 Creative Advertising Agency in the US by Agency Spotter in 2018.